Thursday, March 3, 2011

PROMPT: MM Surfing Maui

McLuhan coined and certainly popularized the usage of the term surfing to refer to rapid, irregular and multidirectional movement through a heterogeneous body of documents or knowledge, e.g., statements like "Heidegger surf-boards along on the electronic wave as triumphantly as Descartes rode the mechanical wave."
     With this in mind we turn to consider Matt Meola. MM hales from the North Shore of Maui. He is one of the new breed of surfing innovators. Here is Matt Meola's winning edit from the Innersection contest, filmed & directed by Elliot Leboe of ACL Digital Cinema. This is the new style.

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