Tuesday, April 19, 2011

Gutenberg Galaxy: "It Seems To Me a Book That Somebody Should Have Written a Century Ago"

"I'm not concerned to get any kudos out of [The Gutenberg Galaxy]. It seems to me a book that somebody should have written a century ago. I wish somebody else had written it. It will be a useful prelude to the rewrite of Understanding Media [the 1960 NAEB report] that I'm doing now.





The original cover for the work exhibits two interlocking G’s (a smaller “G,” in reverse, inside the curvature of the lager) in the image of a Vortex: “The structural theme of Spiral presents the oscillation of two simultaneously and complementary cones or spirals, constituting the synchronic worlds of birth and death. Spiral is not a diachronic or lineal structure but synchronic and contrapuntal interplay in a resonating structure whose centre is everywhere and circumference nowhere,” (Sorel Etrog, and Marshall McLuhan, Images from the Film Spiral (Toronto: Exile Editions, 1987), 125).

3 comments:

Richard said...

don't forget that "G" in laugh and other words is silent, somehow it's significant, my version of the book is this one

where's 8 already?


oh 8 what, what could i possibly be referring to? discarante rhymes with i8t

quantum retrocausality said...

Report on Project in Understanding New Media prepared for and published by The National Association of Educational Broadcasters for the Department of Education, Washington, D.C., 1960

http://www.eric.ed.gov/PDFS/ED017166.pdf

quantum retrocausality said...

"My book, The Gutenberg Galaxy is a footnote to the observations of Harold Innis."