Friday, April 29, 2011

PROMPT: Media Fallout



advertising is a vast military operation
openly and brashfully intended to conquer the human spirit.

we don't understand information movement and image-making as warfare at all
we call this advertising
actually, Madison Avenue is a major military operation
vastly aggressive
out to conquer empires and territories
within the human heart and the human senses
it is a huge military operation of empire building and icon making

if we had the slightest consciousness of social responsibility
instead of just a sort of private subconscious
--totally inadequate to our technology--
we would teach our children how to protect themselves against media and advertising fallout

in a time like this
where the written word and the spoken word
through commercial media
reaches millions of people
with tremendous force
with the prestige of huge agencies of expression behind them
it seems above all important that intense training in language is demanded
IF the society is to retain its health

the critics of advertising miss the bus entirely by complaining about false claims
nothing could be more or less important than the false claims of advertising
it is the total icon-making activity that matters

(a programmed teaching machine)
(icon-making)

advertising is a vast military operation
openly and brashfully intended to conquer the human spirit

it's simply fantastic:
the unconsciousness of our western world
with regard the forces that we release upon it
and the little areas in which we permit ourselves any consciousness or any responsibility are minute compared to the real areas of impact

(a vast military operation)
(a programmed teaching machine)
(out to conquer)
(icon making)

Intense training in language is demanded if the society is to retain its health

If we had the slightest consciousness of social responsibility
we would teach our children how to protect themselves against media fallout and advertising fallout.

1 comment:

Anonymous said...

What this clip demonstrates through virtue of significant emphasis is that what any woman really wants is to have that girl's body, lingerie that costs more than whatever else is worn on the body, Jennifer Aniston's hair, a chilled Corona on the beach, with the sex-on-the-beach promise in the eyes of a hot prototype of masculinity who is just smart enough to realize that it takes hard work to look that good. Thank god for advertising, which makes the job easier. Without those ads pushing women to better themselves by exposing us to ideals of phantom competition, the entirety of human race might be in danger of the lowest common denominator. Same ads provoke semblance of ambition in a largely testosterone-devoid new breed of emasculated men. So, here's to advertising. [The nazi Germany reference was completely unnecessary in this otherwise deliciously palatable clip. MM's appearance is OK, and his relative hotness has ultimately helped his palatability more than a little bit. The Rolling Stone pic is comforting in its demonstration that McLuhan himself must have been a willing consumer of popular exercise regimen at the time]. For next seminar, may I suggest that every participant honor his memory by completing a few sets of crunches, followed by a deliciously chilled draft. Cheers!