|Don Theall and Marshall McLuhan at UoT|
m - [aeiou] – m
Applied to the text of the Wake this is very productive in generating a multitude of examples illustrative of Joycean excesses of meaning for it selects all the monosyllabic and morphological chains involving mam-mem-mim-mom-mum (interestingly the first two members of which, if the second m is dropped, become ma and me). When the text is searched for occurrences, Joyce's insistence on the relation of the mother to such concepts as mimesis, mimicry, mime, memory, moment, silence (being mum) is established and the chain expands through multimimetica (multimedia) to semiotics (the meaning of meaning) and mathematics: "lead us seek, lote us see, light us find, let us missnot Maidadate, Mimosa Multimimetica, the maymeaminning of maimoomeining!" (Joyce 1999: 267.2-3) to "the deprofundity of multimathematical immaterialities" (394.31-2). From the multiple plays on the basic chain of vowel changes, here the reader is led into relating the mimesis and memory to Ogden and Richards, The Meaning of Meaning and Ogden's interest in mathematical (Liebnizian) theories of meaning. The strategy being pursued here rises out of Joyce's encyclopaedic design coupled with his practico-theoretic interest in inter-relating such basic textual concepts as imitation, dramatic presentation, memory, meaning and mathematical order. This is similar to that which characterizes hypermedia links and their rhizomic like organization.
These Joycean links, which pre-date digital culture, are aural-mnemonic; the m-vowel-m sets serving as the anchors for the internal (intratextual) links, as illustrated in how the "maymeaminning of maimoomeining" cited above evokes The Meaning of Meaning because these anchors are supplemented by the visual and auditory structure of words or phrases in the text including puns on the German word for "opinion" and the Irish for "stuttering" to provide the external (interdiscursive) links. But this interweaving goes further, anticipatorily mimicking some of the more complex aspects of hypertext by inter-relating the maternal, the imitative, the semiotic, the mnemonic and the mathematical (and/or logical) ordering. This is what creates a reciprocity between the Joycean text and the computer programs, which complement (partly, but not solely, by speed) the cerebral processing of the reader reading with eye and ear – the hypertextual path supplementing the path guided by human memory. Theall, Donald F. “Joyce's Practice of Intertextuality: The Anticipation of Hypermedia and Its Implications for Textual Analysis of Finnegans Wake”