Tuesday, May 24, 2011

McLuhan on Hypnosis

Franz Anton Mesmer
“The ever new models of the artist are for the correction of the perceptual bias inflicted upon any human activity by ever new technology. In the past century, indeed, we have come to rely almost wholly on art for the nutrition of fresh impulse and the alerting of hypnotized senses. No previous society ever regarded art in this way. But no previous society ever underwent the successive brain-washings and hypnotic trances that ours has done from a succession of new technologies.” -- Marshall McLuhan. Transcription of a speech which was delivered to the Learned Societies Canada conference in Montreal in June, 1961. Full text available here at Inscriptorium.

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