Tuesday, May 31, 2011

PROBE: Understanding is Only Half the Battle

"Understanding is half the battle. The central purpose of all my work is to convey this message, that by understanding media as they extend man, we gain a measure of control over them. And this is a vital task, because the immediate interface between audile-tactile and visual perception is taking place around us. No civilian can escape this environmental blitzkrieg, for there is, literally, no place to hide. But if we diagnose what is happening to us, we can reduce the ferocity of the winds of change and bring the best elements of the old visual culture, during this transitional period, into peaceful coexistence with the new retribalized society" -- McLuhan, “Playboy Interview.”

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