Friday, May 27, 2011

PROMPT: Pyramids Attacked by Octopus

"The need to retain an attitude of complete clinical detachment is necessary for survival in this kind of work ... The road to understanding media effects begins with arrogant superiority. If one lacked this sense of superiority, this detachment, it would be quite impossible to write about them. It would be like an octopus attacking the great pyramids."- McLuhan in The Hot and Cool Interview, Stearn, 1967

1 comment:

Anonymous said...

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