"...you must not suppose that I drink beer in a spirit of bravado. It is thoroughly good stuff, and with wine, constitutes one of the great civilizing forces in society. It is the symbol and the flesh of fellowship." (10 January 1935).
In what appears to be a later letter, also to Elsie McLuhan, McLuhan recounts his experience on the dance floor. He notes that he did not dance. He also mentions his preference for what he calls "Latin" [read French] women: “there is a clean-cut intelligence in their eyes and faces which suits me entirely”. (N.d.)