Wednesday, July 27, 2011

PROBE: Headlines as Icons

In true McLuhan style the title ‘COUNTERBLAST’ is a play on the word ‘BLAST,’ the name given to a magazine designed by Wyndham Lewis in 1914 and the first publication ever to be set in heavy headline type, albeit in the face of enormous resistance from the London printing establishment who considered it anti-literary. McLuhan never wanted Counterblast to be perceived as literature, but rather a series of headlines as icons.

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