Monday, July 18, 2011

PROBE : "When you are on the phone or on the air, you have no body ..."

In the discarnate state, man has no identity and is not subject to Natural Law :

• He has no basis of morals. By being disembodied, we lose awareness of the body, and act as if we are not subject to consequences imposed by the natural laws of ethics

• Deprived of his identity, man becomes violent in diverse ways, and violence then becomes the quest for that identity

McLuhan defines war as a conscious or unconscious organized violence with the purpose of gaining identity and respect. This is ironic because war, which was born with the quest for identity, causes more research and development in technology, which in turn causes our sense of loss or threatened identity.

The fact that we are embodied (with our senses) and subject to the pleasures and pains of experiencing things first‐hand – this fact enables us to act ethically. McLuhan argues that ethical behaviour is grounded in empathy, which is an essential ingredient in ethics.

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