Saturday, August 20, 2011

It's in The Media Themselves

"The new art form of our time is the media themselves, not painting, not movies, not drama, but the media themselves have become the new art forms.... I write cartoons.... I have wanted to write a play, for a long time, on the media. And the media themselves are the avant-garde area of our society. Avant-garde no longer exists in painting and music and poetry, it's in the media themselves. Not in the programs. Avante-garde is not in hockey, not in baseball or any of these entertainments. It's in the media themselves."--McLuhan

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