Monday, August 8, 2011

PROBE: McLuhan on Machines, Nudity and Primitivism

In the unpublished work “Typhon in America” McLuhan notes how the more completely mechanized the person, the more he flings himself toward primitivism (ie nudists) to evict the machine. He goes on to note that to go primitive is to submit even more deeply to the procrustean embrace of the machine with its infinite appetite for firm, youthful flesh. For the machine is the great leveller, the only equal in this respect is nudity!
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Elsewhere, McLuhan notes that the experience of mystical participation in the cosmos (that is shared by all pre-literates societies) is one which people are eager to merge with the cosmic powers.

1 comment:

Anonymous said...

disturbing photo. why the hell are they wearing shoes then?!