Saturday, September 10, 2011

Letter from McLuhan to The Editor of Weekend Magazine (1979)

Professor Duffy’s lively piece “The Meaning of the Message” does not give the reader any idea of what I mean by a medium ... Every medium creates a kind of service environment, it is the environment of services and disservices that I call a medium. Since the environments of services is a kind of “text” it has its own particular syntax or grammar.

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