Thursday, September 29, 2011

Probes

Northrop Frye
154. Technology somehow defined to people who they were, or at least how they saw themselves, in addition to its impact on what they produced. - Peter Drucker

155. The interaction between the "medium" and the "message" is more profound than McLuhan's aphorism has it; neither determines the other, but each shapes the other. - Peter Drucker

156. McLuhan has become known -- and may even see himself -- as the pop culture's Thoreau. - Peter Drucker

157. McLuhan's most important insight is that technology is an extension of man rather than "just a tool." It is not "man's Master." - Peter Drucker

158. Man alone is capable of purposeful non-organic evolution; he makes tools. - Alfred Russel Wallace

159. The human body is the magazine of inventions... All the tools and engines on earth are only extensions of its limbs and senses. - Ralph Waldo Emerson

160. Printing, like writing, was obsolesced (not obsoleted) by new media. - M.M./B.N.

161. Today, we can predict with certainty that the future of economics is politics, and of politics show business. - B.N. and M. McLuhan

162. Aphorisms, representing a knowledge broken, do invite men to inquire farther; whereas Methods, carrying the show of a total, do secure men, as if they were at farthest. - Francis Bacon

163. McLuhan favoured "aphorisms" to stimulate fresh discovery rather than "methods" to consolidate old knowledge. - B.N.

164. He was celebrated for the wrong reasons in the sixties, and then neglected for the wrong reasons later, so that a reassessment of McLuhan's work and its value is badly needed. - Northrop Frye

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