264. Metaphors and models both help and hinder thinking; like language, they shape perception and (for the unaware) can "determine" not only what is thinkable, but even what is "unthinkable!" - B.N.
265. Simplification often complicates understanding. - B.N.
266. The prevailing media environment biases perception either toward the literate Eye or the tribal Ear, and becomes the dominant metaphor, whose effects are normally ignored. - B.N.
267. It was in conversations with Marshall that I came to understand that a metaphor was essentially pictorial and not simply a "decorated idea." - Fred Rainsberry
268. Question your assumptions, all of them, constantly. - M.M.
269. Intellectual growth has never been a painless process. - Wilson Bryan Key
270. I spend my life speaking well of products in advertisements; I hope that you get as much pleasure out of buying them as I get out of advertising them. - David Ogilvie
271. The role of advertising is not merely to sell good products, but rather to confirm your own good judgment in buying them. - M.M.
272. McLuhan learned from his colleague, economic historian Harold Innis, how staples -- fish, fur, paper, timber, and wheat -- act as communication media by creating their own "messages": unique material, mental, and social environments. - B.N.
273. ...the message of any communicating process is the totality of its effects, regardless of any intent or program. - B.N.
274. McLuhan proceeded like Sherlock Holmes, who never had a theory until every fact fitted. - B.N.