Saturday, November 26, 2011

INVENTORY: Command C: Command V

TRIBAL DRUM

TRIBAL DRUM
The man of the tribal world led a complex, kaleidoscopic life precisely because the ear, unlike the eye, cannot be focused and is synaesthetic rather than analytical and linear. Speech is an utterance, or more precisely, an outering, of all our senses at once; the auditory field is simultaneous, the visual successive. The models of life of nonliterate people were implicit, simultaneous and discontinuous, and also far richer than those of literate man. By their dependence on the spoken word for information, people were drawn together into a tribal mesh; and since the spoken word is more emotionally laden than the written--conveying by intonation such rich emotions as anger, joy, sorrow, fear--tribal man was more spontaneous and passionately volatile. Audile-tactile tribal man partook of the collective unconscious, lived in a magical integral world patterned by myth and ritual, its values divine and unchallenged, whereas literate or visual man creates an environment that is strongly fragmented, individualistic, explicit, logical, specialized and detached.

leg pull

leg pull
" We have now become aware of the possibility of arranging the entire human environment as a work of art."

QUENTIN'S 'conscious mediumship'

QUENTIN'S 'conscious mediumship'
" consciousness can be affected by the knowing collision of verbal and visual information. "

GLADSTONE ELEMENTARY

GLADSTONE ELEMENTARY
"we can only catch glimpses of the future through the rear-view mirror as we reverse boldly into tomorrow..."

Page 69

Page 69
"Cubism ('multi-locationalism') is one of the painterly forms of acoustic space."

sputnik, proscenium arch, global theatre

sputnik, proscenium arch, global theatre
"Much of what I had to say makes a good deal more sense now than it did in 1964."

Ted + Marshall at Carpenter’s farm by the sea on Long Island.

Ted + Marshall at Carpenter’s farm by the sea on Long Island.
In 1980, McLuhan spent his last summer at Carpenter’s farm by the sea on Long Island. "He walked, waded, rode horseback. But he could not speak. Only during Mass did words and songs and gestures return, however feebly."

Lectures + Interviews

Lectures + Interviews
"We learn from history that we do not learn anything from history."

Exaggeration, in the sense of hyperbole, is a major artistic device in all modes of art.

Exaggeration, in the sense of hyperbole, is a major artistic device in all modes of art.
I’m perfectly prepared to scrap any statement I ever made about any subject once I find that it isn’t getting me into the problem. I have no devotion to any of my probes as if they were sacred opinions. I have no proprietary interest in my ideas and no pride of authorship as such. You have to push any idea to an extreme, you have to probe. Exaggeration, in the sense of hyperbole, is a major artistic device in all modes of art. No painter, no musician ever did anything without extreme exaggeration of a form or a mode, until he had exaggerated those qualities that interested him. (Stearn, 1967: 58, 62-63)

York Wilson McLuhan Portraits

York Wilson McLuhan Portraits
" Rouge mask in aluminium mirror,
sunset’s grimace through the night."

Your ' soaking ' in it !

Your ' soaking ' in it !
" Begin with theory, you begin with the answer; begin with observation, you begin with questions."

Bucky + Marshall

Bucky + Marshall
" There are no remote places anymore. Under instant circuitry, nothing is remote in time or in space. It's now."

Belloc : Chesterton's Hidden Ground

Belloc : Chesterton's Hidden Ground
Click image to read The Mercy of Allah

WE ARE LIGHT

WE ARE LIGHT
" Ahorror, he sayd, canting around to that beddest his friend, the tayler, for finixed coulpure, chunk pulley muchy chink topside numpa one sellafella, fake an capstan make and shoot !"

THE PILGRIM

THE PILGRIM
" The Wake is a strange book - a compound of fable, symphony, nightmare; a monstrous enigma beckon­ing imperiously from the shadowy pits of sleep."

APT SYMBOL

APT SYMBOL

EDUTAINMENT

EDUTAINMENT

Don't protest the media ... become the media !

Don't protest the media ... become the media !
" Far more thought and care go into the composition of a prominent ad in a newspaper than go into the writing of their features and editorials."

TARGET PRACTICE

TARGET PRACTICE
" So long as I am violently disapproved of,
"I am on the right course." "

NUDE DESCENDING CLIP ON NECK-TIE

NUDE DESCENDING CLIP ON NECK-TIE
" The transforming power of media is easy to explain, but the ignoring of this power is not at all easy to explain."

THE RIDDLER

THE RIDDLER
“He was basically a poet,” says Ted Carpenter, the renowned anthropologist and collaborator with McLuhan on the journal Explorations. “He was a jester, a shaman.” All wonderful personas, but none of them much welcome in the academy then -- or now. The more popular he became, the more his colleagues questioned his insights. In retrospect, the backlash seems inevitable."

SEPARATED AT BIRTH ?

SEPARATED AT BIRTH ?

Os Meios De Comunicacao

Os Meios De Comunicacao
el buen gusto es el primer refugio de los imbeciles

earmapping

earmapping
" You don't really understand something until you understand it more than one way."

Reductionist

Reductionist

O Meio Sao As Massagens

O Meio Sao As Massagens
Um Inventario de Efeitos

Sloganeering 101 : BullsEYE !

Sloganeering 101 : BullsEYE !
" It's one of the greatest slogans of all advertising of all time ! " said Neve Savage, vice president of marketing and communications for AT&T Wireless.

"Reach Out and Touch Someone"

"Reach Out and Touch Someone"
N.W. Ayer, one of America's oldest advertising agencies, needed a creative approach to help AT&T soften its image in the face of growing concerns about AT&T's potential monopoly. So Ken D'Ambrosio helped develop the concept for a print and TV campaign that incorporated the now famous "Reach Out and Touch Someone" tag line. We can credit Marshall McLuhan for creating the tagline "Reach out and touch someone" for Ma Bell. This campaign was designed to soften AT&T's image and position the company as an indispensable element of everyday American life.

The GAP is where the action is !

The GAP is where the action is !
Gerk gawk in the GAP

'MOSAIC' OR 'FIELD' APPROACH

'' WINNIPEG BEACH '' BUMS

'' WINNIPEG BEACH '' BUMS

" We Shall Not Cease from Exploration ! "

" We Shall Not Cease from Exploration ! "
The New American Vortex by Andrew Chrystall (2008) : As McLuhan notes in the "Typhon in America" the great mistake, of course, is to suppose that what went on physically in Birkenau does not go on psychologically in America and England. "Intellectually, spiritually and emotionally this is precisely what we have been doing for some decades." "There is no difference in result between our entertainment industry and Asian or Soviet brainwashing programs. Our revulsion at these is irrational as we have developed more complex and subtle ways of achieving the same end. Far from being a conscious conspiracy, this is a nightmare dream from which we would do well to awaken at once..."

UNBOUND

UNBOUND

WEBCOR : LIVING A LIFE OF TAPE

WEBCOR : LIVING A LIFE OF TAPE
Tony Schwartz : Media Pioneer and Audio Documentarian - First person to own a Webcor tape recorder in North America.

When Marshall McLuhan met Tony Schwartz, he said he met "a disciple with twenty years prior experience!" Later, McLuhan and Schwartz shared the Schweitzer Chair at Fordham University.

hot, cool + brainless involvement

hot, cool + brainless involvement
Sense + NonSense

Sloganeering 101 : " Tim , you have to come up with something 'snappy' ! "

Sloganeering 101 : " Tim , you have to come up with something 'snappy' ! "
" Lysurgic Acid hits the spot ...
40 billion neurons that’s a lot ! "

MANITOBA ROOTS : POETRY, PARODY AND COMEDY AS A SOCIAL WEAPON

MANITOBA ROOTS : POETRY, PARODY AND COMEDY AS A SOCIAL WEAPON
Manitoba Master's Thesis : George Meredith as a Poet and Dramatic Novelist [Click image to read thesis in .pdf format] Nota Bene : McLuhan's early interest in comedy, parody and satire as artistic and intellectual devices.

Corrine : " You know Rene ... its hard to put your finger on tactility ! "

Corrine : " You know Rene ... its hard to put your finger on tactility ! "
Coach House May 2nd, 1969

A Perfect Reader

A Perfect Reader
" McLuhan neither seeks nor deserves merely an interested reader. Rather he, as with others in the “tradition” he participates, seeks a perfect reader with a perfect case of insomnia."
Andrew Chrystall, The New American Vortex

"sentenced to be nuzzled over a full trillion times for ever and a night till his noodle sink or swim by that ideal reader suffering from an ideal insomnia" (FW 120.12-14.)

FACEPLANT

FACEPLANT

McLuhan's Fair 1967

McLuhan's Fair 1967

HASH GIRL

HASH GIRL
Counter Cultural + Anti-Environmental : " I'm the only one who knows what the hell is going on."

typewriter man

typewriter man

THE WALLS HAVE EARS

THE WALLS HAVE EARS
Sonic Youth : Feedback R US !

o espaco na poesia e na pintura

o espaco na poesia e na pintura

GUERRA E PAZ

GUERRA E PAZ

«McLuhan Caged (in Electronic Art II)»

«McLuhan Caged (in Electronic Art II)»
Fluxus is similar in spirit to the earlier art movement of Dada, emphasizing the concept of anti-art and taking jabs at the seriousness of modern art. Fluxus artists used their minimal performances to highlight their perceived connections between everyday objects and art, similarly to Duchamp in pieces such as Fountain. Fluxus art was often presented in "events", which Fluxus member George Brecht defined as "the smallest unit of a situation". The events consisted of a minimal instruction, opening the events to accidents and other unintended effects. Also contributing to the randomness of events was the integration of audience members into the performances, realizing Duchamp's notion of the viewer completing the art work. The Fluxus artistic philosophy can be expressed as a synthesis of four key factors that define the majority of Fluxus work:
1. Fluxus is an attitude. It is not a movement or a style.
2. Fluxus is intermedia. Fluxus creators like to see what happens when different media intersect. They use found and everyday objects, sounds, images, and texts to create new combinations of objects, sounds, images, and texts.
3. Fluxus works are simple. The art is small, the texts are short, and the performances are brief.
4. Fluxus is fun. Humour has always been an important element in Fluxus.

VERBI - VOCO - VISUAL : Something Else Press 1967

VERBI - VOCO - VISUAL : Something Else Press 1967
" Most people, are alive in an earlier time, but you must be alive in our own time. The artist, is the man in any field, scientific or humanistic, who grasps the implications of his actions and of new knowledge in his own time. He is the man of integral awareness."

MILLER : Agent of Moscow

MILLER : Agent of Moscow
HIT JOB ON A WACK JOB ?

both informative and contradictory !

both informative and contradictory !
ALLAN KAPROW : "The point is to make something new, something that doesnt even remotely remind you of culture."

“The Company of Us"

“The Company of Us"
From Beat Scene Poet to Psychedelic Multimedia Artist in San Francisco and Beyond, 1948-1978
Gerd Stern

INTERMEDIA

INTERMEDIA
Media Study, Media Practice, Media Pioneers
1973 -1990

EDIBLE SPACESHIPS

EDIBLE SPACESHIPS

LIVE ! from wychwood park !

SIMULATION OF SIMULATION


" IN THE EMPTY SPACE OF DESIRE, THE SEATS DON'T COME CHEAP. "
- Jean Beaudrillard, The Conspiracy Of Art

" BED IN " AS HAPPENING

" BED IN " AS HAPPENING
McLuhan: Language is a form of organized stutter. Literally, you chop your sounds up into bits in order to talk. Now, when you sing, you don't stutter, so singing is a way of stretching language into long, harmonious patterns and cycles. How do you think about language in songs?
John: Language and song is to me, apart from being pure vibrations, just like trying to describe a dream. And because we don't have telepathy or whatever it is, we try and describe the dream to each other, to verify to each other what we know, what we believe is inside each other. And the stuttering is right - because we can't say it. No matter how you say it, it's never how you want to say it.

WHAT DID THE BOYSCOUT SAY TO THE NUN AFTER SHE THANKED HIM FOR HELPING HER ACROSS THE STREET ?

WHAT DID THE BOYSCOUT SAY TO THE NUN AFTER SHE THANKED HIM FOR HELPING HER ACROSS THE STREET ?
" That's all right Madame ... any friend of Batman is a friend of mine ! "

UNDERSTANDING MEDIA

UNDERSTANDING MEDIA
"In the age of the bikini and of skin-diving, we begin to understand 'the castle of our skin' as a space and world of its own."
- Marshall McLuhan, Understanding Media

WE'RE BACK IN ACOUSTIC SPACE !

twenty twenty vision

twenty twenty vision

TAKE TODAY

TAKE TODAY
Punditry as Artform : "It was Stupid ... It was Atrocious ... when it broke down it was the thing rebelling against its misuse..."

FOLKLORIC

FOLKLORIC

80 PROOF

80 PROOF
“What McLuhan contributed were not ideas, arguments, theories or critiques, but intuitions, perceptions, wandering explorations of unexplored terrain, satiric responses and poetic reactions…His primary game: teasing people into believing his percepts to be theoretical concepts…”
- Donald Theall, THE VIRTUAL MARSHALL McLUHAN

McLuhan's 'HIDDEN GROUND'

McLuhan's 'HIDDEN GROUND'
"Lewis was an 'avant-garde' all by himself..."

quantum fluctuations

quantum fluctuations
" A culture of quantum fluctuations where you can only know that you have never seen what you thought you were looking at because you have never really heard what you were listening to."
Arthur Kroker, Spasm: Virtual Reality, Android Music and Electric Flesh, p.53, 1993.

KANÄLE

KANÄLE

DIE BRAUT

DIE BRAUT

DIE MAGISCHEN DIE !

DIE MAGISCHEN DIE !

"Radio: The Tribal Drum." 1964

"Radio: The Tribal Drum." 1964

HIGH DEFINITION

HIGH  DEFINITION
" The word makes the Market ..."

HUGO THE FREEMASON : " Norrie is not struggling for his place in the sun. He is the sun."

HUGO THE FREEMASON : " Norrie is not struggling for his place in the sun.  He is the sun."
"Have with you to Madison Avenue; or, The Flush Profile of Literature"

MOON UNIT

MOON UNIT
McLuhan called himself "a Cancerian, a moonchild, very affected by the behaviour of the moon."

MOON CHILD

"I naturally feel flattered that Apollo 11 is scheduled to put a man on the moon on my birthday, July 21. Of course the reason for choosing July, the moon month, is derived from occult symbolism of Zodiac signs. The 12:12 a.m. touchdown will establish a new chemical bond of resonance with space-capsule moon. The reverberations will alter all earthly music and patterns for all time to come. The innovators and perpetrators, now as always, are innocent of any awareness of the consequences of their images." (Marshall McLuhan, "Kahn-Frontation," unpublished MS., 2-3)

DUB HOUSING

DUB HOUSING

COMPRENDRE

COMPRENDRE

testing ... 1, 2 , 3 ...

testing ... 1, 2 , 3 ...
Jerome Agel, Quentin Fiore, Marshall McLuhan and John Simon

HOMO TYPOGRAPHICUS

HOMO TYPOGRAPHICUS

WAR : what is it good for ?

WAR : what is it good for ?

WE LIVE 200 YEARS EVERY ANNUM

WE LIVE 200 YEARS EVERY ANNUM

DOT ZERO MAGAZINE

DOT ZERO MAGAZINE
" Decline of the Visual " May 1964

D'OEIL A OREILLE

D'OEIL A OREILLE

TWO CENTS

TWO CENTS
" Unless a statement is startling, no one will pay any attention."

"MAC (SIC) LUHAN" MUTATIONS

"MAC (SIC) LUHAN" MUTATIONS
Book of selected essays by Marshall McLuhan published by Maison Mame, France. The book includes “What TV Is Really Doing to Your Children”, “Great Changeovers for You”, “The Future of Education”, “The Future of Sex.” [Translation by Francois Chesneau, see section Other Works, year 1967 below]. Published by Editions HMH, Montréal, 1969 ~ Holland, 1970.

WET T-SHIRT

WET T-SHIRT
On Innovation, Non-Violence, Fascism and the Female Orgasm

French Massage : HAPPY ENDING

French Massage : HAPPY ENDING

Explorations Four (4) Studies in Culture and Communications

Explorations Four (4) Studies in Culture and Communications
“the study of effects rather than the assertion of values ... ” or as he put it, he preferred 'put-ons' to 'put-downs'.

WORDPRESS

WORDPRESS
" A bone, a pebble, a ramskin ... leave them to terracookin the muttheringpot; and Gutenmorg with his cromagnom charter, tintingfats and great prime must once for omniboss stepp rubrickredd out of the wordpress "

TACTILITY THAT GRABS YOU !

TACTILITY THAT GRABS YOU !

" the magazine article as performance" Roles, Masks and Performance, New Literary History 2.3, 1971

" the magazine article as performance" Roles, Masks and Performance, New Literary History 2.3, 1971
" The overwhelming fact about Time is its style. It has often been said that nobody could tell the truth in Time style. Time is a nursery book in which the reader is slapped and tickled alternately. It is full of predigested pap, spooned out with confidential nudges. The reader is never on his own for an instant, but, as though at his mother's knee, he is provided with the right emotions for everything he hears or sees as the pages turn. The complex issues of politics and international relations are reduced to a newsreel, with accompaniment by Spike Jones. Biographer Noel Busch has said that the march of events in Time, instead of resembling a ragged mob shuffling down the side street of perception, becomes a glittering parade with flags waving, bands playing, and the ranks keeping step. Time's readers are the enthusiastic kids lining the curbs as Time marches on. Totalitarianism engendered by the mass hypnosis of power, glitter, and the spectacle of regular ranks rather than insight or intelligibility is the object of all of Time's technical brilliance. Meanwhile, the editors of Time stand at mock attention in the reviewing stand, thumbing their noses at humanity."

CONSCIOUS MEDIUMSHIP

CONSCIOUS MEDIUMSHIP
" Talent rides in a hackneyed vehicle."

MEDNA

MEDNA

Il medium è il massaggio ?

Il medium è il massaggio ?
REALIDAD !

THE CITY AS CLASSROOM

THE CITY AS CLASSROOM

YOU'VE GOT WOOD !

YOU'VE GOT WOOD !
" You mean my whole fallacy is wrong. "

" - ESQUE "

" - ESQUE "
Like Kafka ... McLuhan is a writer who is often referred to or quoted without being understood ...

" Television is reality, and reality is less than television. "

" Television is reality, and reality is less than television. "
Brian O'Blivion: " After a while, I started hallucinating, and developed a tumor. I believe the visions caused the tumor, and not the other way around."

The Game Is Discovery

The Game Is Discovery
"It is really more fun to join in the quest for discoveries than to try and classify and evaluate the processes in which I am involved."

ALP

ALP

ANALOGICAL

ANALOGICAL
"The analogical relation between exterior posture and gesture and the interior movements and dispositions of the mind is the irreducible basis of drama. In the Wake this appears everywhere. So that any attempt to reduce its action, at any point, to terms of univocal statement results in radical distortion.(p.33)... It needs to be understood that only short discontinuous shots of such a work as Joyce's are possible. Linear or continuous perspectives of analogical structures are only the result of radical distortion, and the craving for 'simple explanations' is the yearning for univocity."(p.36-7)

Marshall McLuhan, James Joyce: Trivial and Quadrivial (1953) in The Interior Landscape, pp.33 and 36-7, 1969

EFFECTS PRECEDING CAUSES

EFFECTS PRECEDING CAUSES
"For Joyce has solved numerous problems which Science has not yet formulated as problems."

Marshall McLuhan, James Joyce: Trivial and Quadrivial (1953) in The Interior Landscape, p.41, 1969

His Primary Game

His Primary Game
" What McLuhan contributed were not ideas, arguments, theories or critiques, but intuitions, perceptions, wandering explorations of unexplored terrain, satiric responses and poetic reactions...His primary game: teasing people into believing his percepts to be theoretical concepts..."

Donald Theall's The Virtual Marshall McLuhan is not a biography of McLuhan, nor is it an application or elaboration of his views. It is perhaps best understood as an exercise in retrieval, an attempt to rescue McLuhan from McLuhanism and McLuhanites, from those who would portray him as the patron saint of the new corporate technotopia as well as from those…who would read him as an early voice in the wilderness, warning of civilization’s demise.

Litter 2 Germ's Choice

Litter 2 Germ's Choice

scribble

scribble
"I am boring through a mountain from 2 sides. The question is, how to meet in the middle."- James Joyce

PREFACE TO 4TH DIMENSION

PREFACE TO 4TH DIMENSION

PERE UBU

PERE UBU
Datapanic In The Year Zero

Die Magischen Kanale

Die Magischen Kanale
"Understanding media is not a pleasant process or experience. It involves growing awareness of the numbness and stupefaction visited upon those invested with the social clothing of coinage, writing, rail, telephone, TV, markets and industrial technologies. What is necessary is "the artist energy to live in the present."

BOTSCHAFT

BOTSCHAFT
" Our wholemole millwheeling vicociclometer, a tetradomational gazebocroticon ... autokinatonetically preprovided with a clappercoupling "

LAUGH IN

LAUGH IN

NASDROVIA !

NASDROVIA !

WEST MOVING EAST

WEST MOVING EAST

LEARNED CARNIVALESQUE SATIRE

LEARNED CARNIVALESQUE SATIRE
" A “promiscuous” overloading of meanings ..."

TORONTO LIFE WANTS YOU !

TORONTO LIFE WANTS YOU !
Subscribe to Toronto Life !

"a ludicrous and cool replay of the forms of the hot media"

"a ludicrous and cool replay of the forms of the hot media"
"MAD is a kind of newspaper mosaic of the ad as entertainment, and entertainment as a form of madness."

COMICS ARE COOL !

COMICS ARE COOL !
" Comics and cartoons are "cool" media, lo-fi creations that force us to fill in the blanks."

ROCHDALE

ROCHDALE

extensiones humano

extensiones humano

EL MEDIO

EL MEDIO

CIRCUITO

CIRCUITO

NO HAY

NO HAY

MASAJE

MASAJE

HM vs HMM

HM vs HMM
Marcuse vs McLuhan

ジェームスジョイス著FINNEGANSの航跡

ジェームスジョイス著FINNEGANSの航跡
ジェームスジョイス著FINNEGANSの航跡

LP ON CD

LP ON CD
" Stop saying 'Is this a good thing or bad thing?' Start saying 'What's going on?' "

TETRADIC

TETRADIC
"Examples of the operation of the four laws for various communication media follow: VERBUM (utterance): (A) Intensifies and crystallizes percept - as word (thing); (B) Obsolesces the merely sensory via perceptual interplay; (C) Retrieval: transference of power from things to word-as-vortex; (D) Reverses into the conceptual (replay of meaning-minus-the experience)."

FAUX NEWS

FAUX NEWS
" The daily newspaper is a
corporate symbolist poem ..."

The Non-Linear Museum

The Non-Linear Museum

ON OFF ON OFF ON OFF

ON OFF ON OFF ON OFF

GANG SIGNS

GANG SIGNS

Achtung Baby !

Achtung Baby !

MELLOW YELLOW

MELLOW YELLOW

グローバルビレッジ

グローバルビレッジ
媒体はマッサージである

TYPOGRAPHIQUE !

TYPOGRAPHIQUE !

C'est Le Guerre

C'est Le Guerre

Маршалл Маклюэн

Маршалл Маклюэн

WEATHER MAN

WEATHER MAN
Phatic Communion = Sunny Today !

ALTOGETHER FASCINATING !

ALTOGETHER FASCINATING !
" How you got to teach a course in anything
is totally amazing ! "

Cambridge Man

Cambridge Man
1937 : A New Critic + A New Catholic

APT PUPIL

APT PUPIL
McLuhan : "Tony Schwartz is The Communications Guru of the Electronic Age"

LOLOMGWTF

LOLOMGWTF
The invention of movable type was the decisive moment in the change from a culture in which all the senses partook of a common interplay to a tyranny of the visual. Movable type, with its ability to reproduce texts accurately and swiftly, extended the drive toward homogeneity and repeatability already in evidence in the emergence of perspectival art and the exigencies of the single "point of view".

McLuhan : "the world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age."

SO IT GOES ...

SO IT GOES ...
" Every society honors its live conformists
and its dead troublemakers."

Never Translated

Never Translated

try again ...

try again ...
Error Message: Your Password Must Be at Least 18770 Characters and Cannot Repeat Any of Your Previous 30689 Passwords

JOHN CAGE INTRO

JOHN CAGE INTRO

GREATEST HITS : NO THEORY ALLOWED

GREATEST HITS : NO THEORY ALLOWED
" A theory always turns into a scientist’s point of view and a way of seeing the job at hand. Begin with observation and your task is to look at things and to look at what happens. To see. That necessitates detachment, and training of critical awareness ...I don’t have a Theory of Communication” means “I don’t work in the way of Normal Science. I don’t start with a theory to prove or disprove or submit to the torturers. I start with—and stick with—observation.”

WEB 3.0 = D.O.A.

WEB 3.0 = D.O.A.
LONG LIVE THE INTERNET !

RECONFIGURE YOUR DNA

RECONFIGURE YOUR DNA
Beyond Data Trash

" The new media are not toys ; they should not be in the hands of Mother Goose and Peter Pan executives ..."

Lucifer [from Latin]
meaning "light-bearer"

Lucifer [from Latin] <br>meaning "light-bearer"
"The modern media are engaged in a Luciferian conspiracy against the truth."

"RED"

"RED"
"My brothers work won't be properly understood for 200 years."
- Maurice 'Red' McLuhan

CATCH 22 SQUARED

CATCH 22 SQUARED
“It seems to be a human characteristic to hide the effects of our actions when they move into disservices.”
“At the Flip Point of Time – The Point of More Return".

BISON DAYS ...

BISON DAYS ...
"I never took university days seriously in Manitoba. All I knew was that I was not getting an education."

SPACE THEORY

SPACE THEORY
"It is postulated that just as white is a result of the assembling of the primary colors in ratio, so touch is an assembly of all the senses in ratio. Black is, therefore, the after-image of touch."
- Marshall McLuhan and Harley Parker, Through the Vanishing Point: Space in Poetry and Painting, p.15, 1968.

tricksterism

tricksterism
The legendary trickster that Theall pursues in his quest is full of paradox, contradictions and ambiguities. Not because McLuhan tried to be ambiguous but rather because he believed that truth lingered somewhere within the enveloping haze of ambiguity. McLuhan’s method, Theall observes, was one of the "satiric poet" and that this allowed him to freely "construct his paradoxical probes, so that they may have multiple, often contradictory meanings." It was used more as a strategy of rhetoric rather than as a method of building a bullet-proof theory. The problem, though, is that over the years many have looked for rules and laws in McLuhan’s "paradoxical probes." As Theall notes, "The potential weakness appears when his rhetorico-poetic project becomes fact or formula rather than insight and intuition." ... "a great part of every human experience is passed in a state which cannot be rendered sensible by the use of wideawake language, cutanddry grammar and goahead plot."

INDIRECTLY

INDIRECTLY
"You can never perceive the impact of any new technology directly, but it can be done in the manner of Perseus looking in the mirror at Medusa. It has to be done indirectly."
Marshall McLuhan, Address at Vision '65, The American Scholar, p.202, Spring, 1966

FOR WHOM THE BELL TOLLS

FOR WHOM THE  BELL TOLLS
"A bell is to auditory space what a polished surface is to a visual space - a mirror. ALP is river mirror of HCE the mountain. It is he for whom the belles toil."

Marshall McLuhan, Television Murders Telephony, Explorations Magazine, Volume 8, Section 19, October, 1957

a new humanist movement in Hell

a new humanist movement in Hell
"Wyndham Lewis is perhaps the first creative writer to have taken over the new media en bloc as modes of artistic and social control. (Joyce and Eliot have done so on a smaller scale.)(p.17)... With the help of modern scientific medicine he (Lewis-ed.) re-edits and refurnishes the various levels of Dante's Inferno in a startling way. The Devils appear as film stars perturbed by the ease with which their supernatural dimensions are mimicked by modern publicity devices. It's this power of the new media which fosters a new humanist movement in Hell." (p.18)
Marshall McLuhan, Third Program in the Human Age, Explorations Magazine, Volume 8, p.17-8, October, 1957

Unfinished, Unpublished, Abandoned

Unfinished, Unpublished, Abandoned
"Keep In Touch" : McLuhan, Fiore, Agel book on 'Automation' was to feature upside down typography and graphics

Holding the eye closed ...

Holding the eye closed ...
"The ability to close one eye at a time seems to be associated with literacy. Literacy involves a unique sensory pattern.It shatters the natural orchestration of the senses and permits far greater control over individual senses, especially when one sense is used in isolation."

The terror of self-awareness

The terror of self-awareness
"In the world of electronic technology we humbly encounter the primitive as avant-garde. This search for the primitive is surely one of the most remarkable features of our age. It’s as if we feared we had carried too far our experiment in rationalism, but wouldn’t admit it. And so we called forth other cultures in exotic and disguised forms to administer all of those experiences suppressed among us."

Ted Carpenter : On Anthropological Method

Ted Carpenter : On Anthropological Method
On Anthropological Method : “the approach I have recommended is generally called ‘mystical’ or ‘subjective’ or ‘insight without method....That competent fieldwork should be called ‘mystical’ and incompetent fieldwork called ‘scientific’ is one of the more remarkable features of our profession”

Opening words ...

Opening words ...
"Electricity has made angels of us all. Not angels in the Sunday school sense of being good or having wings, but spirit, freed from flesh, capable of instant transportation anywhere. The moment we pick up a phone, we’re nowhere in space—everywhere in spirit. That is Saint Augustine’s definition of God: a being whose center is everywhere, whose borders are nowhere."

" WE'RE SOAKING IN IT ! "

" WE'RE SOAKING IN IT ! "
" Media are really environments, with all the effects geographers & biologists associate with environments. We live inside our media. We are their content. TV images come to us so fast, in such profusion, they engulf us, tattoo us. We're immersed. It's like skin diving. We're surrounded & whatever surrounds, involves. TV doesn't wash over us and then go "out of mind." It goes into mind, deep into mind. The subconscious is a world in which we store everything, not something, and TV extends the subconscious....Such experiences are difficult to describe in words. Like dreams or sports, they evade verbal classification. "

HARK ! THE HERALD INNIS WRINGS

HARK ! THE HERALD INNIS WRINGS
"My book, The Gutenberg Galaxy is a footnote to the observations of Harold Innis."

PARA McLUAHN

PARA McLUAHN
In honor of H. Marshall McLuhan, a forum for dialogue (informed by an abiding sense of “relevance”), and for a project the late Donald F. Theall described as walking both beside and beyond McLuhan (PARA-McLuhan). “We shall not cease from exploration!”

LEARNED CARNIVALESQUE SATIRE

LEARNED CARNIVALESQUE SATIRE
"The 'put-on' is a situation I study a great deal."

DO THE D.E.W.

DO THE D.E.W.
“Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.”

EVOL : "These go to Eleven ! "

EVOL : "These go to Eleven ! "

My Favorite Martian ...

My Favorite Martian ...
Martian McLuhan

LAST WORDS ...

LAST WORDS ...
" Does nobody understand ? "

DE-PERPLEXING

DE-PERPLEXING

McLuhanisme

McLuhanisme
"Another theme of the Wake that helps in the understanding of the paradoxical shift from cliché to archetype is 'past time are pastimes.' The dominant technologies of one age become the games and pastimes of a later age. In the 20th century, the number of 'past times' that are simultaneously available is so vast as to create cultural anarchy. When all the cultures of the world are simultaneously present, the work of the artist in the elucidation of form takes on new scope and new urgency. Most men are pushed into the artist's role. The artist cannot dispense with the principle of 'doubleness' or 'interplay' because this type of hendiadys dialogue is essential to the very structure of consciousness, awareness, and autonomy."
- Marshall McLuhan, From Cliché to Archetype

the story begins only when the book closes...

the story begins only when the book closes...
"It will be a totally retribalized world of depth involvements. Through radio, TV and the computer, we are already entering a global theater in which the entire world is a Happening. Our whole cultural habitat, which we once viewed as a mere container of people, is being transformed by these media and by space satellites into a living organism, itself contained within a new macrocosm or connubium of a supraterrestrial nature."

LANGUAGE 'IN OUTLEX'

LANGUAGE 'IN OUTLEX'
" The day of the individualist, of privacy, of fragmented or "applied" knowledge, of "points of view" and specialist goals is being replaced by the over-all awareness of a mosaic world in which space and time are overcome by television, jets and computers--a simultaneous, "all-at-once" world in which everything resonates with everything else as in a total electrical field, a world in which energy is generated and perceived not by the traditional connections that create linear, causative thought processes, but by the intervals, or gaps, which Linus Pauling grasps as the languages of cells, and which create synaesthetic discontinuous integral consciousness."

MUD SOMETIMES GIVES THE ILLUSION OF DEPTH ...

MUD SOMETIMES GIVES THE ILLUSION OF DEPTH ...

MARSHALL MCLUHAN HAS A POSSE

MARSHALL MCLUHAN HAS A POSSE
" IN RISU VERITAS " ... "In Laughter there is Truth"

Tony Schwartz + The Responsive Chord


"In watching television, our eyes function like our ears. They never see a picture, just as our ears never hear a word. The process differs from film in that it requires much faster processing of information and more visual recall. With film, the brain has to process 24 distinct inputs per second. With television, the brain has to process thousands of distinct inputs per second. Watching television, the eye is for the first time functioning like the ear. With television, the patterning of auditory and visual stimuli is identical."

POST INFORMATION SOCIETY ?

POST INFORMATION SOCIETY ?
"The network not only allows for the substantiation of media dopplers/clones/copies of consciousness, it loops their creation to the point where everything which is mediated is subject to this cloning process, infinitely. Hence, the entire world if not the entire universe might have already been cloned. Or, perhaps we are already living in a network which is the product of this process."

French Translation

French Translation
Wise Guy = Smart Ass

ACTIVE INTERPLAY

ACTIVE INTERPLAY
"...Ours is a brand-new world of allatonceness. 'Time' has ceased, 'space' has vanished. We now live in a global village...a simultaneous happening."... "Electric circuitry profoundly involves men with one another. Information pours upon us, instantaneously and continuously. As soon as information is acquired, it is very rapidly replaced by still newer information. Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay."

" ALL NEWS IS FAKE ! "

" ALL NEWS IS FAKE ! "
“I don’t see any point in making anything but controversial statements..There is no other way of getting attention at all. I mean you cannot get people thinking until you say something that really shocks them; dislocates them.”
Marshall McLuhan - EDUCATION IN THE ELECTRONIC AGE, 1970

FIVE BODIES

FIVE BODIES
The study of the five divisions of classical rhetoric: inventio (discovery), dispositio (arrangement), memoria (memory), elocutio (embellishment), and pronunciatio (delivery) …

LAST LINE

LAST LINE
"The Bomb is electric software. It inspires
nightmares of population explosions in the old nineteenth-century minds. There is no finish
line."

- Marshall McLuhan, Culture is our Business,
p.334, 1970.

RECREATION

RECREATION
"I have more fun writing in books than I do writing books."

NO FEAR OF FLYING

NO FEAR OF FLYING
“Whenever I fly, I always carry a powerful bomb with me. This absolutely insures my safety, the probability of there being two such bombs on the plane being infinitesimally low.”

WHAT IF HE'S RIGHT ?

WHAT IF HE'S RIGHT ?

ANTISTHENES

ANTISTHENES
Q: what learning is most necessary ?
Antisthenes : "How to get rid of having anything to unlearn."

"OUTSIDE OF A DOG, A BOOK IS MAN'S BEST FRIEND ...

"OUTSIDE OF A DOG, A BOOK IS MAN'S BEST FRIEND ...
inside of a dog, it's too dark to read." Groucho Marx

interdisciplinary = the gap
is where the action is

interdisciplinary = the gap <br>is where the action is
Our awareness of the interdisciplinary is curtailed by the institutional organization of social theory which still tends to assume a canon and clear boundaries. Three tasks emerge as urgent issues for social theory : the need to think and feel ambivalence; to track the circulation of anomalies in theoretical texts; and to learn from the fascination with interpretative boundlessness.

DOGGISHNESS

DOGGISHNESS
Hello ! My name is Rags ! Woof Woof !

"YOU MISS 100 PER CENT OF THE SHOTS
YOU NEVER TAKE."

"YOU MISS 100 PER CENT OF THE SHOTS<br> YOU NEVER TAKE."
BLESS ... Art on Ice ! Canada's Gift to International Culture

Kelvin Grad 1928

Kelvin Grad 1928
507 Gertrude, Winnipeg

double blast

double blast
Ground Zero : 'Canadian Vorticism' ?

" my canvasses are surrealist ...

" my canvasses are surrealist ...
... and to call them "theories" is to miss my satirical intent altogether."

AMATEURISM FTW !

AMATEURISM FTW !
"Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put." - Marshall McLuhan

tetradic

"Examples of the operation of the four laws for various communication media follow: VERBUM (utterance): (A) Intensifies and crystallizes percept - as word (thing); (B) Obsolesces the merely sensory via perceptual interplay; (C) Retrieval: transference of power from things to word-as-vortex; (D) Reverses into the conceptual (replay of meaning-minus-the experience)." Marshall McLuhan, Laws of the Media, Et Cetera, Volume 34, No.2, p.177, June, 1977.

Newsweek, page 56, Feb.28, 1966

Newsweek, page 56, Feb.28, 1966
"Joyce's Finnegans Wake is the greatest guidebook to media study ever fashioned by man." - Marshall McLuhan, Newsweek, page 56, Feb.28, 1966

ALICE IN non-Euclidean space-time

ALICE IN non-Euclidean space-time
"a chaotic combination of bland assertion, astute guesswork, fake analogy, dazzling insight, hopeless nonsense, shockmanship, wisecracks, and oracular mystification, all mingling cockily and indiscriminately in an endless, random, and radiating mosaic ..."

"OBSOLESCENT"

"OBSOLESCENT"

Paramodern doctus orator

Paramodern <i>doctus orator</i>
Paramodernism is 'above, below, outside and around' the modernist/postmodern dichotomy

"abnihilisation of the etym”

"abnihilisation of the etym”
"I wish somebody else had written it
so I could enjoy it..."

MEDIA GUIDEBOOK

MEDIA GUIDEBOOK
"Joyce's Finnegans Wake is the greatest guidebook to media study ever fashioned by man"
[McLuhan, Newsweek, page 56, Feb.28, 1966]

HOOD ORNAMENT

HOOD ORNAMENT
"The car has lost its place in the heart of the people. That doesn't mean it's going to disappear overnight. Not at all. All it means is the effects of the car are disappearing. And privacy and service environment are part of the effects. When I say the medium is the message, I'm saying that the motor car is not a medium. The medium is the highway, the factories, and the oil companies. That is the medium. In other words, the medium of the car is the effects of the car. When you pull the effects away, the meaning of the car is gone. The car as an engineering object has nothing to do with these effects. The car is a figure in a ground of services. It's when you change the ground that you change the car. The car does not operate as the medium, but rather as one of the major effects of the medium. So 'the medium is the message' is not a simple remark, and I've always hesitated to explain it. It really means a hidden environment of services created by an innovation. And the hidden environment of services is the thing that changes people. It is the environment that changes people, not the technology." - McLuhan, Marshall. UNDERSTANDING ME: Lectures and Interviews. Eds. David Staines and Stephanie McLuhan. Boston: MIT Press, 2003, pp.241-2

MCLUHAN'S WRITE HAND

MCLUHAN'S WRITE HAND
Margaret Stewart

new war

new war

IDLE MIND

IDLE MIND
"...the one sin for which there is no forgiveness..."

Doug ... YOU KNOW NOTHING !

Doug ... YOU KNOW NOTHING !
DC : " a mile wide and an inch deep "

DOUBLETHINK AS THINK AGAIN

DOUBLETHINK AS THINK AGAIN
" The misleading effect of books like George Orwell's 1984 is to project into the future a state of affairs that already exists. Such books distract attention from the present actuality."

Winni-pigeon !

Winni-pigeon !
Kelvin High School, Class of 1928 : Voted most likely to explode our concept of visual space.

"We don't know who discovered water, but it certainly wasn't a fish...."

"We don't know who discovered water, but it certainly wasn't a fish...."
Letter to Robert J. Leuver July 1969, Letters of Marshall McLuhan, page 384
"There is no harm in reminding ourselves from time to time that the "Prince of this World" is a great P.R. man, a great salesman of new hardware and software, a great electric engineer, and a great master of the media. It is His master stroke to be not only environmental but invisible, for the environmental is invincibly persuasive when ignored."

"All jokes are grievances..."

"All jokes are grievances..."
"To introduce understanding into a somnambulistic society is perhaps a kind of explosive and satirical activity..."

The Winnipeg School of Communications

The Winnipeg School of Communications
The 'Hidden' Sixth School of Media Ecology

Winnipeg School Wikipedia page entry

MYTHOLOGICAL BRIDE

MYTHOLOGICAL BRIDE
" Our technology forces us to live mythically ..."

ZOMBIE STANCE

ZOMBIE STANCE
Because of today's terrific speed-up of information moving, we have a chance to apprehend, predict and influence the environmental forces shaping us--and thus win back control of our own destinies. The new extensions of man and the environment they generate are the central manifestations of the evolutionary process, and yet we still cannot free ourselves of the delusion that it is how a medium is used that counts, rather than what it does to us and with us. This is the zombie stance of the technological idiot. It's to escape this Narcissus trance that I've tried to trace and reveal the impact of media on man, from the beginning of recorded time to the present.

STRANGE FRUIT

STRANGE FRUIT
unpublished ...

FALSE PROPHET

FALSE PROPHET
"We always knew McLuhan was a windbag." Saturday Night May 1988

phonemic trans-formation

phonemic trans-formation

WONDER LAND

WONDER  LAND
"When electric technology was new and speculative, Alice in Wonderland came as a kind of non-Euclidean space-time Utopia, a grown-up version of which is the Illuminations of Rimbaud. Like Lewis Carroll, Rimbaud accepts each object as a world and the world as an object. He makes a complete break with the established procedure of putting things into time or space..." MM, Notes on Burroughs

From Cliché to Archetype, page 162

From Cliché to Archetype, page 162
"…paradox equivocates. It lies, and it doesn't. It tells the truth, and it doesn't…The one meaning must always be taken with respect to the other—so that the Liar paradox is, literally, speculative, its meanings infinitely mirrored, infinitely reflected, in each other."

dissolving phantasmagoria

dissolving phantasmagoria
“People who have made no attempt to educate themselves live in a kind of dissolving phantasmagoria of a world”

CUTTING EDGE 1966

CUTTING EDGE 1966
ESSAY : Culture and Technology by Marshall McLuhan

NOTA BENE

NOTA BENE
As Joyce notes in a letter to William Bird, "in sleep our senses are dormant, except the sense of hearing, which is always awake, since you can't close your ears. So any sound that comes to our ears is turned into a dream."

KNOWLEDGE BROKEN : Greek, symballein — to throw together

KNOWLEDGE BROKEN : Greek, <i>symballein </i> — to throw together
" [He] changed his procedure from working with a “point of view” to that of the generating of insights by the method of “interface” as it is named in chemistry. “Interface” refers to the interaction of substances in a kind of mutual irritation. In art and poetry this is precisely the technique of “symbolism” (Greek, symballein—to throw together) with its paratactic procedure of juxtaposing without connectives. It is the natural form of conversation or dialogue rather than of written discourse..."

What is it Mister Jones ?

What is it Mister Jones ?

SMALL BRAIN

SMALL BRAIN
" It is a mark of a feeble and vulgar mind to be impressed by the size of the solar system and ignore the grandeur of the internal dimensions of moral life and rational free will.” - Marshall McLuhan, “Typhon in America", typescript (I), MS., late Forties, p.68

quote/unquote

quote/unquote
What do Alexander the Great and Winnie the Pooh have in common?

They both have the same middle name.

REWIND


"The instant replay is surely one of the greatest art forms of our time."

GOOFY FOOT

GOOFY FOOT
"We don't know who discovered surfing but it certainly wasn't a fish."

SPACE THEORY

SPACE THEORY

AN EYE FOR AN EAR

AN EYE FOR AN EAR
Frontispiece to Verbi-Voco-Visual Explorations

blastula ... the site of breakdown as breakthrough

blastula ... the site of breakdown as breakthrough
"Time and space died yesterday ... we are already living in the absolute, since we have already created eternal and omnipresent speed." - Marinetti
from Cavell's McLuhan in Space, page 107.

INNER TRIP

INNER TRIP
"Civilization is entirely the product of phonetic literacy. As it dissolves with the electronic revolution, we rediscover a tribal integral awareness that manifests itself in a complete shift in our sensory lives....This new electronic environment itself constitutes an inner trip, collectively, without benefit of drugs. The impulse to use hallucinogens is a kind of empathy with the electronic environment."

VERBIAGE

VERBIAGE
“Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind.”

ALL NEWS IS FANTASY AT THE SPEED OF LIGHT

ALL NEWS IS FANTASY AT THE SPEED OF LIGHT
“The bias of each medium of communication is far more distorting than the deliberate lie.”

AUDITORY IMAGINATION : gerard manley hopkins

AUDITORY IMAGINATION : gerard manley hopkins
"Take breath and read it with the ears, as I always wish to be read, and my verse becomes all right."

PHILOSOPHER'S COUCH : " I do some of my best work lying down."

PHILOSOPHER'S COUCH : " I do some of my best work lying down."
"As extension of man the chair is a specialist ablation of the posterior, a sort of ablative absolute of backside, whereas the couch extends the integral being"

TRUMP DEW CARD

TRUMP DEW CARD
"Art at its most significant is a distant early warning system that can always be relied on to tell the old culture what is beginning to happen."

He was a self-described "gerk gawk"...

He was a self-described "gerk gawk"...
... a guy who gives jerks a bad name.

sdrawkcab + forwards

sdrawkcab + forwards
"Albert North Whitehead was fond of saying that the greatest discovery of the nineteenth century was not this or that invention, but the discovery of the technique of invention itself. It is very simple, and was loudly proclaimed by Poe, Baudelaire, and Valery, namely, begin with the solution to the problem, and then find out what steps lead to the solution. In other words, work backwards."

AGAINST THE GRAIN

AGAINST THE GRAIN
"The only cool PR is provided by one’s enemies. They toil incessantly and for free"

idiosyncratic coach house file system

idiosyncratic coach house file system
Margaret Stewart told me she had made 5 or so books documenting every day at the Coach House from 1963 - May '78 (who came in and every request for MM to speak, etc.) She was very upset for over a decade that they had disappeared. But in the early 90s she told me that she found out that Eric had them.

Look Ma ! I'm a celebrity !

Look Ma ! I'm a celebrity !
" To reward and make celebrities of artists can be a way of ignoring their prophetic work, and preventing its timely use for survival." - M.M.

THE WORLD IS NEW !

THE WORLD IS NEW !
The probe is a means or method of perceiving. It resists any single point of view; it’s a better form than expository prose for examining our time because it works by gaps and interfaces. For instruction, use incomplete knowledge so people can fill things in– they can round it out and fill it in with their own experiences. There’s no participation in just telling: that’s simply for consumers– they sit there and swallow it, or not.

sigh ...

sigh ...
He : " Its simultaneous and everywhereatonce..."
She : ( I wish he would stop talking about acoustic space...)

SURVEY SAYS !

SURVEY SAYS !

24/7 LUCID DREAMTIME

24/7 LUCID DREAMTIME
“The discarnate TV user lives in a world between fantasy and dream, and is in a typically hypnotic state, which is the ultimate form and level of participation.”

EGG MANAGEMENT : What's good for M & M Enterprises is good for America.

EGG MANAGEMENT : What's good for M & M Enterprises is good for America.
"When war and market merge, all money transactions begin to drip blood." - Take Today, page 211

QUADROPHRENIC POP COMBO

QUADROPHRENIC POP COMBO
Now available on 8 track tape in "double stereo" !

OPEN WIDE

OPEN WIDE

praxis

"Don't tell me what's in the books. I've read them. Tell me what you've learned that you didn't already know.Then, we may both learn something new."

THUNDER MAP

THUNDER MAP
"I knew I shoulda taken that turn at Albuquerquefaititllibum !

Ineluctable Modality of the Visually Impaired

Ineluctable Modality of the Visually Impaired
22 eye operations for iritis, glaucoma, and cataracts, sometimes being totally blind for short intervals

MIND THE GAP

MIND THE GAP
After 2500 years of alphabetic and typographic culture, it is not easy for us to adjust suddenly to the non-visual, inner space of the interval and to the ferment of the "interface". ANY SPEED-UP OF INFORMATION OR OF HARDWARE ALTERS THE INTERVALS OF TIME AND SPACE BETWEEN PEOPLE AND EVENTS. It is this world of the interval, and not the world of the "connection" that is decisive in all matters of change.

Everday at 12:10 pm

Everday at 12:10 pm
Saint Basil's Church

BUM TRANSLATION

BUM TRANSLATION

REPRESENT

REPRESENT

It seems to me a book that somebody should have written a century ago ...

It seems to me a book that somebody should have written a century ago ...
"To show by exactly what historical process ["modern man has desacralized his world and assumed a profane existence"] was done is the theme of The Gutenberg Galaxy." McLuhan 1962, p.69
( nota bene : working title : The Road to Finnegans Wake )

HAVEN' T - GARDE

HAVEN' T - GARDE

PULP NON FICTION

PULP NON FICTION

Putting Allspace in a Notshall

Afterpiece when the Royal Revolver of these real globoes lets regally fire of his mio colpo for the chrisman's pandemon to give over and the Harlequinade to begin properly SPQueaRking Mark Time's Finist Joke. Putting Allspace in a Notshall. Well, the slice and veg joint's well in its way, and so is a ribroast and jackknife as sporten dish, but home cooking everytime.

Menippus of Gadara

Menippus of Gadara
"Most of my writing is Menippean satire, presenting the actual surface of the world we live in as a ludicrous image."

Business Is Our Culture

Business Is Our Culture
"Today the business of business is becoming the constant invention of new business."

SOMETHING ELSE PRESS

SOMETHING ELSE PRESS
Up to this curkscraw bind an admirable verbivocovisual pre sentment of the worldrenownced Caerholme Event has been being given by The Irish Race and World. The huddled and aliven ...

“McLuhan is the Message” TELESCOPE 1967

“McLuhan is the Message” TELESCOPE 1967
Directed by Terrence McCartney Filgate, series host : Fletcher Markle, CBC Television, 20 July 1967

vicociclometer

vicociclometer
LINKED BY TITLE : The new science (Novum Organum) by Francis Bacon, and The new science (Scienza Nuova) by Giambattista Vico : " Our wholemole millwheeling vicociclometer, a tetradomational gazebocroticon, autokinatonetically preprovided with a clappercoupling."

DOKTOR RAUM

DOKTOR RAUM
Frederick Keisler : 4D

Eeeeeee-lec-tri-ci-teeeeeeee

Eeeeeee-lec-tri-ci-teeeeeeee
Singin through you to me;
thunderbolts caught easily
Shouts the truth peacefully
Eeeeeee-lec-tri-ci-teeeeeeee

24 HOUR NEWS CYCLE

24 HOUR NEWS CYCLE
"World War III will be a guerrilla information war with no division between military and civilian participation."

SCRUTINY

SCRUTINY
Practical Criticism in Action

ORDER OF CANADA

ORDER OF CANADA
Winnipigeon makes good !

FAITH BASED TV

FAITH BASED TV

Da Capo al Fine

Da Capo al Fine

QUASI PARLANDO

QUASI PARLANDO
see Cavell's McLuhan in Space page 162

INTERMITTENT

INTERMITTENT
"Many a good argument is ruined by some fool who knows what he is talking about."

FIELD MARSHALL

FIELD MARSHALL
"mosaic or field approach ..."

MORAL ARITHMETIC

MORAL ARITHMETIC
Dale Carnegie : America's Machiavelli ... the cheerful apostle of unprincipled action and duplicity ... [1944 essay unpublished]

MARGIN = 0

MARGIN = 0
post euclidean space

FAIT ACCOMPLI

FAIT ACCOMPLI

SECRET HANDSHAKE

SECRET HANDSHAKE
"And I sept up twinminsters, the pro and the con, my stavekirks wove so norcely of peeled wands and attachatouchy floodmud, now all loosebrick and stonefest, freely masoned arked for covennanters and shinners' rifuge ... "

Lost In Translation

Lost In Translation
" the spectacle is the massage ... "

The Biggest Loser

The Biggest Loser
My first TV show idea came back in the early
1970s. It was called Up Against the Wall, and
was almost produced. Contestants were to
have explained to the audience how they got
into a financial pickle. The more entangled
their financial disaster, the more energetically
the audience would applaud. At the end of
every episode, a cheque would be issued to
the most dismal contestant. This emphasis on
misfortune would have been appreciated by
advertisers, since they need a big dose of
"bad news" in all programs in order to bal-
ance the "good news" in the ads. If TV
actually were to broadcast more good news,
as some cultural reactionaries want, the
advertising market would collapse, and the
ensuing economic crisis would probably
lead to some sort of popular dictatorship,
which they do not want.

PATAPHYSICIAN

PATAPHYSICIAN
" Merdre ! "

HIDDEN GROUND

HIDDEN GROUND
"The price paid by literate man for ABCED-mindedness is to exist personally and socially in a state of almost total subliminal awareness."

ESSENTIAL BUT OUT OF PRINT !?...

ESSENTIAL BUT OUT OF PRINT !?...
Only 450 out of [possibly] more than 2000 letters written !

EARTH AS ARTFORM

EARTH AS ARTFORM
Since Sputnik and the satellites, the planet is enclosed in a manmade environment that ends "Nature" and turns the globe into a repertory theater to be programmed.

EPISTEMOLOGICAL BREAK POINT

EPISTEMOLOGICAL BREAK POINT

GOTHIC CATHEDRAL

GOTHIC CATHEDRAL
" no driver's licence "

MAN AND HIS WORLD

MAN AND HIS WORLD

LOCKDOWN

LOCKDOWN
[NOTICE of post removed by violator xxxxxxx xxxxxxx at 1.23 p.m. PST Cause: private expression of grievance, humour, & syntax errors. Resume lockdown]

THUG 4 LIFE

THUG 4 LIFE
"I am an intellectual thug who has been slowly accumulating a private arsenal with every intention of using it."

McLuhan's Laptop

McLuhan's Laptop
Oracle of The Information Age was a raging technophobe who disdained typewriters and kept all his hand written notes in boxes of Laura Secord Chocolate ...

SCHIZO JOYCEAN FIDEIST

SCHIZO JOYCEAN FIDEIST
'figure detached from ground' ... no conflict between reason and belief ...

WORKING TITLE

WORKING TITLE
aka " Dagwood's America "

BEST PLASTIC

BEST PLASTIC
"forcing meaning to the edge of awareness"

ANATOMY OF SATIRE

ANATOMY OF SATIRE
I have no theories whatever about anything. I make observations by way of discovering contours, lines of force and pressures. I satirize at all times...

GROUCHO MARXIST

GROUCHO MARXIST
" Until TV nobody knew the calibre of the clowns governing the country."

B L E S S ...

B L E S S ...
Art on ice, our one contribution to international culture ...

WHAT ARE WE DOIN ?

WHAT ARE WE DOIN ?

TRIBAL MASK

TRIBAL MASK
Pied Piper MarshALL

Riding Giants

Riding Giants
"Self-amputation forbids self-recognition"

hypnotized

hypnotized
"I don't pretend to understand my stuff. After all, my writing is very difficult."

The medium is the message ... from Satan

The medium is the message ... from Satan
The Wizard of Wychwood Park

APPLIED JOYCE

APPLIED JOYCE
"prose poet manque : his primary game" - Theall

SOUTHERN CONNECTIONS

SOUTHERN CONNECTIONS

FOOTPRINTS IN THE SAND OF CRIME

FOOTPRINTS IN THE SAND OF CRIME
Super Sleuth of Wychwood Park, looking for a clue : " Though he may be more humble, there is no police like Holmes ..."

QUACKERS

QUACKERS

STRANGE DUCK

"He was six-feet, two-inches, thin, with a little moustache," she once told a television interviewer. "He was very self-contained and very British, all with this peculiar Canadian accent. I thought he was the strangest duck I'd ever met!"

-Corrine McLuhan

CYNICAL COMMODITY : PROCESSED WORLD

CYNICAL COMMODITY : PROCESSED WORLD
" This time we are in a full universe, a space radiating with power but also cracked, like a shattered windshield still holding together."
- Jean Baudrillard, Forget Foucault

PERCEPT VS CONCEPT

PERCEPT VS CONCEPT
"It is critical vision alone which can mitigate the unimpeded operation of the automatic."

BUFFALO NOTEBOOK

BUFFALO NOTEBOOK
"Scribbledehobble"

Letter to Robert J. Leuver July 1969, Letters of Marshall McLuhan P. 384

"There is no harm in reminding ourselves from time to time that the "Prince of this World" is a great P.R. man, a great salesman of new hardware and software, a great electric engineer, and a great master of the media. It is His master stroke to be not only environmental but invisible, for the environmental is invincibly persuasive when ignored."

UNABOMBER

UNABOMBER

TECHNOLOGY AS FORBIDDEN FRUIT OF METAPHYSICAL ISOLATION

TECHNOLOGY AS FORBIDDEN FRUIT OF METAPHYSICAL ISOLATION

FIGURE/GROUND = SKULL

FIGURE/GROUND = SKULL

Marshall McLuhan has a Posse

Marshall McLuhan has a Posse

McLuhan letter to Prince Bernhard [ May 14, 1969 ]

"As you know, I was a rather bad boy at Bilderberg. Frankly I was staggered at the very low level of awareness of the contemporary world exhibited by all guests present. As my friend Wyndham Lewis, the painter, put it : "The artist is writing a detailed history of the future because he is the only person who lives in the present." Ordinary people live thirty years back in a state of of motivated somnambulism. Such was the state of the delegates at Bilderberg. Without a knowledge of all the poets and painters and artists from Baudelaire to Joyce, it is futile to attempt any appraisal of the formal or efficient causes initiated by the evolutionary extensions of our bodies which we call technology."

META APPROACH

"My approach to media is metaphysical rather than sociological or dialectical ... I get such great joy from contemplating the forms of culture ... the language of forms is a source of perpetual joy and discovery that is quite inexhaustible ... I am a metaphysician, interested in the life of the forms and their surprising modalities."

CAMBRIDGE OARSMAN

CAMBRIDGE OARSMAN
Trinity Hall Rowing Team 1934 - 35

RZZZZZZZZ !

RZZZZZZZZ !
Symbolist Poem : " Penguin in bondage ? "

SOUTHPAW WITH PERFECT PITCH

SOUTHPAW WITH PERFECT PITCH

PIED PIPERS ALL BY RENE CERA

PIED PIPERS ALL BY RENE CERA
Unlike many people on campus at the time, Cera actually understood McLuhan's ideas, interpreting the siren call of television as a frenzied dance of seduction and confusion.

HOLDING THE EYE CLOSED

HOLDING THE EYE CLOSED
For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role. Time is still loaded with a thousand decisions and indecisions which terrify a society that has yielded so much of its autonomy to merely automatic processes and routines. The problem, therefore, is to control panic by "killing time" or by shredding it into "ragtime."

Q + A

Q : Do you really believe in life after death ?

MM : Do you really believe there is any life before death ?

"ITS COOL NOT TO SHAVE" - Marshall McLuhan, the Man and his Message - CBC Archives

"ITS COOL NOT TO SHAVE" - Marshall McLuhan, the Man and his Message - CBC Archives

NEXT EXIT

NEXT EXIT
McLuhan: The new environment of simultaneous and diversified information creates acoustic man. He is surrounded by sound– from behind, from the side, from above. His environment is made up of information in all kinds of simultaneous forms, and he puts on this electrical environment as we put on our clothes, or as the fish puts on water. Acoustic space is created by our ability to hear from all directions at once. Electric information arrives from all quarters at once. Thus, in effect, acoustic environments were created by the telegraph and began to show up in the press as mosaics of juxtaposed and discontinuous items all under one dateline. Acoustic space is all touch and interplay, all resonance and sympathy. Acoustic space is like the relationship of mother and child, which is audile-tactile, sound and touch. The cooing and handling and touching– this is the kind of world the electric media put around us. The electric media are a mom-and-child or rock-and-roll relationship. The acoustic or simultaneous space in which we now live is like a sphere whose center is everywhere and whose margins are nowhere. Acoustic space cannot be cut up into pieces, as visual space can. It is both compressed and indivisible.

TECHNOLOGY AND POLITICAL CHANGE, INTERNATIONAL JOURNAL, Vol.7, Summer, 1952, pp.189-95

"It would be too much in the spirit of the current effect of the new media to brand these and allied developments as deplorable. For, if the new reality of our time is in the main a collective dream or nightmare brought about by the mechanization of speech (television takes the final step of mechanizing the expressiveness of the human figure and gesture) then we must learn the art of using all our wits in a dream world, as did James Joyce in FINNEGANS WAKE."

Q & A

Q – Do you consider yourself an artist?
MM – Entirely. Always have been. Nothing else.
Q – Then why the doctorate and academe?
MM – I have never attempted to win the respect of my colleagues. I go against the grain.
Q – If people accept your insights?
MM – I would panic. I would assume they lost their noodle.

MM effectively concludes the interview,
going on to note that so long as he is violently disapproved of, "I am on the right course."

BOTTOM LINE : ARTIST + POET

BOTTOM LINE : ARTIST + POET
S. D. Neill - Clarifying McLuhan 1993

SHE GOT A TV EYE ON ME

SHE GOT A TV EYE ON ME
LOOOOOOOOORRRRRRRRRRRRRRRRD!!!­!!

Marshall McLuhan, Counterblast Toronto: McClelland and Stewart Limited, 1969, p. 132

"Faced with information overload, we have no alternative but pattern-recognition."

"Copyright is impossible, even ridiculous, under electric conditions."

"Copyright is impossible, even ridiculous, under electric conditions."

Hallucinating Idiot

Hallucinating Idiot
"In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there."
"To introduce understanding into a somnambulistic society is perhaps a kind of explosive and satirical activity. But the public has its revenge. In the kingdom of the blind, the one-eyed man is regarded as a hallucinated idiot."

GROWING UP ABSURD

GROWING UP ABSURD

NO BODY, NO NATURAL LAW, NO GRAVITY, NO MORALS

McLuhan: " I never make any value judgement. On the other hand, if you want me to make my personal preferences explicit, I would certainly wish to get rid of electricity. Because I know at the speed of light, Western man cannot continue to exist without a body. Because when you do not have a body, you have no natural law, there is no gravity, no morals. Electronic man has no morals."

THE WORD MAKES THE MARKET

THE WORD MAKES THE MARKET
A Media Approach to Inflation, September 21, 1974

LETTERS, To Ezra Pound, June 22nd 1951 page 227

"In a mindless age every insight takes on the character of a leathal weapon."

Marshall McLuhan - “Notes on Burroughs” in The Nation, Dec. 28, 1964 (pages 517-519)

2. Burroughs uses what he calls “Brion Gysin’s cut-up method which I call the fold-in method.” To read the daily newspaper in its entirety is to encounter the method in all its purity. Similarly, an evening watching television programs is an experience in a corporate form — an endless succession of impressions and snatches of narrative. Burroughs is unique only in that he is attempting to reproduce in prose what we accommodate every day as a commonplace aspect of life in the electric age. If the corporate life is to be rendered on paper, the method of discontinuous nonstory must be employed.

we live science fiction !

we live science fiction !
" The future ain't what it used to be ! "

" Marshall McLuhan, what are you doin' ? "

McLUHAN: Sometimes I wonder. I'm making explorations. I don't know where they're going to take me. My work is designed for the pragmatic purpose of trying to understand our technological environment and its psychic and social consequences. But my books constitute the process rather than the completed product of discovery; my purpose is to employ facts as tentative probes, as means of insight, of pattern recognition, rather than to use them in the traditional and sterile sense of classified data, categories, containers. I want to map new terrain rather than chart old landmarks.
But I've never presented such explorations as revealed truth. As an investigator, I have no fixed point of view, no commitment to any theory -- my own or anyone else's. As a matter of fact, I'm completely ready to junk any statement I've ever made about any subject if events don't bear me out, or if I discover it isn't contributing to an understanding of the problem. The better part of my work on media is actually somewhat like a safe-cracker's. I don't know what's inside; maybe it's nothing. I just sit down and start to work. I grope, I listen, I test, I accept and discard; I try out different sequences -- until the tumblers fall and the doors spring open.

CLASSIFICATION

CLASSIFICATION
"Classification makes some people feel more secure. It seems to relieve them of any further need for study."

McLuhan to Wilfred Watson, 4 October 1964

McLuhan to Wilfred Watson, 4 October 1964
Talk about blind spots in regions of maximal impact! Looking at The Diabolical Principle just now I read loud and clear that art must be totally environmental. It must be the content of nothing whatever. Ergo, the VORTEX = the totally environmental .… Lewis wants nothing less for Art than the power to create total environments for Life and Death. There must be no art as content of some other set of skills or interest.…I find it a bit staggering to confront Lewis as a man who really wanted to be Pontifex maximus of a magical priesthood. I suppose Yeats, Joyce and Pound had similar aspirations. Their priesthood was to create new worlds of perception. They were to be world engineers who shaped the totality of human awareness. Their pigments and materials were not to be paint or words but all the resources of the age. Such were the Pharaohs. They made of the world a perception Lab .… The mode of great Art. The environment as ultimate artefact.

PAGE 69

PAGE 69
Finnegans Wake: Page 69 Part:1 Episode:3 Page:69 not, has been the expression, direct or through an agent male, of womanhid offended, (ah! ah!), has not levy of black mail from the times the fairies were in it, and fain for wilde erthe blothoms followed an impressive private reputation for whispered sins? Now by memory inspired, turn wheel again to the whole of the wall. Where Gyant Blyant fronts Peannlueamoore There was once upon a wall and a hooghoog wall a was and such a wallhole did exist. Ere ore or ire in Aaarlund. Or you Dair's Hair or you Diggin Mosses or your horde of orts and oriorts to garble a garthen of Odin and the lost paladays when all the eddams ended with aves. Armen? The doun is theirs and still to see for menags if he strikes a lousaforitch and we'll come to those baregazed shoeshines if you just shoodov a second. And let oggs be good old gaggles and Isther Estarr play Yesther Asterr. In the drema of Sorestost Areas, Diseased. A stonehinged gate then was for another thing while the suroptimist had bought and enlarged that shack under fair rental of one yearlyng sheep, (prime) value of sixpence, and one small yearlyng goat (cadet) value of eightpence, to grow old and happy (hogg it and kidd him) for the reminants of his years; and when everything was got up for the purpose he put an applegate on the place by no means as some pretext a bedstead in loo thereof to keep out donkeys (the pigdirt hanging from the jags to this hour makes that clear) and just thenabouts the iron gape, by old custom left open to prevent the cats from getting at the gout, was triplepatlockt on him on purpose by his faithful poorters to keep him inside probably and possibly enaunter he felt like sticking out his chest too far and tempting gracious providence by a stroll on the peoplade's eggday, unused as he was yet to being freely clodded. O, by the by, lets wee brag of praties, it ought to be always remembered in connection with what has gone before that there was a northroomer, Herr Betreffender, out for his zimmer holedigs, digging in number 32 at the Rum and Puncheon (Branch of Dirty Dick's free house) in Laxlip (where the Sockeye Sammons were stopping at the time orange fasting) prior to that, a Kommerzial (Gorbotipacco, he was wreaking like Zentral Oylrubber)

CAUSES in the numbness itself, not in the media figures

"So extraordinary is this unawareness that it is what needs to be explained. The transforming power of media is easy to explain, but the ignoring of this power is not at all easy to explain (p.304)... Examination of the origin and development of the individual extensions of man should be preceded by a look at some general aspects of the media, or extensions of man, beginning with the never-explained numbness that each extension brings about in the individual and society." (p.6)

- Marshall McLuhan, Understanding Media: The Extensions of Man, pp.304 and 6, 1964.

MOSAIC OR FIELD APPROACH

MOSAIC OR FIELD APPROACH
"My approach to the media is never from a point of view but is in fact a 'swarming' "...

My approach to the media is arbitrary ...

My approach to the media is arbitrary ...
such an approach is also an 'inexhaustable process ' ...

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