Monday, November 28, 2011

INVENTORY: " When You're Sure You've Found the Answer, Keep Looking: There's More."

Un Kindle McLu

Un Kindle McLu
"The urgent effort of the poets to gain a hearing for their intuitions is always lost on the public."

HEADLINES AS ICONS

HEADLINES AS ICONS
Andy Warhol : “Sometimes people let the same problem make them miserable for years when they could just say, "So what." That's one of my favorite things to say. "So what.”

MIXED MARSHALL ARTS

MIXED MARSHALL ARTS
"Don't pay any attention to what they write about you. Just measure it in inches."

POST-EUCLIDEAN GRUNGE

POST-EUCLIDEAN GRUNGE
The chief mark of Menippean style was unconventional 'diction'. Neologisms, portmanteau words, macaronics, preciosity, coarse vulgarity, catalogues, bombast, mixed languages, and protracted sentences were typical of the genre, sometimes appearing all together in the same work. In outward structure, Menippean satire was a medley – usually a medley of alternative prose and verse, sometimes a jumble of flagrantly digressive narrative, or again a potpourri of tales, songs, dialogues, orations, letters, lists, and other brief forms, mixed together. Menippean topical elements included outlandish fictions (i.e. fantastic voyages, dreams, visions, talking beasts) and extreme distortions of argument (often ‘paradoxes.’)

As an active form, a Menippean satire goes to any extreme necessary in order to frustrate objectivity or detachment on the part of the reader ...

WINNIPEG SCHOOL

WINNIPEG SCHOOL
"Not your average 50 yard dash of funk" : The style of UM had been deliberately chosen for its abrasive and discontinuous character, and was forged over many redraftings. It was designed deliberately to provoke the reader, to jar the sensibilities into a form of awareness that better complemented the subject-matter. This is a poetic technique … of a high sort – satirizing the reader directly as a means of training him.

Ich bin ein Winnipigeon !

Ich bin ein Winnipigeon !
McLuhan once described Toronto to Ted Carpenter as "the cringing flunkey spirit of Canadian culture..."

will not be televised ...

will not be televised ...
"The new technological environments generate the most pain among those least prepared to alter their old value structures. The literati find the new electronic environment far more threatening than do those less committed to literacy as a way of life. When an individual or social group feels that its whole identity is jeopardized by social or psychic change, its natural reaction is to lash out in defensive fury. But for all their lamentations, the revolution has already taken place.”

Electronics as E.S.P., Explorations Magazine, Volume 8, Section 3, October, 1957

Electronics as E.S.P., Explorations Magazine, Volume 8, Section 3, October, 1957
"Synesthesia, the new sin of the nineteenth century, roused as much misunderstanding as E.S.P. today. Extra sensory perception is normal perception. Today electronics are extra sensory, Gallup polls and motivation research are also. Therefore, people get all steamed up about E.S.P. as something for the future. It is already past and present." Marshall McLuhan, Electronics as E.S.P., Explorations Magazine, Volume 8, Section 3, October, 1957

et cetera : LOVE [1977]

et cetera : LOVE [1977]
"The artist is engaged constantly in building anti-environments. (And, by the way, the Courtly Love people were engaged in making love itself into an art form.) The artist is engaged typically in creating situations and images that will vivify or revivify the ordinary scene. The ordinary scene tends to dull and numb the sensibilities. If you think of art as primarily concerned with perception and awareness, you can easily see why, when ordinary routinized forms tend to numb awareness, the role of art is to keep faculties alert."

Junkyard and Museum

Junkyard and Museum
Recipe : Mix aesthetics, rhetoric, paradox, mimesis, and parody ... Blend well.

From Cliché to Archetype (McLuhan & Watson, 1970) satirizes both readers and the effects of the phonetic alphabet – and hence the book form itself – in yet a new way. The book’s chapters are arranged in alphabetical order according to the chapter title. As a broad signal indicating what should be expected, the book commences with “Absurd, Theatre of the” and positions the “Introduction” and “Table of Contents” deep within. The last chapter, fittingly, is “Theatre,” a reminder that the entire opus, from beginning to end, is a staged put on.

MICRO PHONY

MICRO PHONY
" Daddy, when do we start to get smaller ? "

"They that make them shall be like unto them."

"They that make them shall be like unto them."
"[We] must all become creative artists in order to cope with even the banalities of daily life."

- Marshall McLuhan, Report on Project in Understanding New Media xiv

PROSTHETIC AESTHETICS

PROSTHETIC AESTHETICS
see Cavell McLuhan In Space page 86 to 91

The Negative Dialectics of Poodle Play

The Negative Dialectics of Poodle Play
Does Humour Belong In Music Media Studies ?

McCLUE

McCLUE
There's no police like Holmes ...

"Outside I am Freer ! " - Wyndham Lewis

"Outside I am Freer ! " - Wyndham Lewis
“A man of understanding is to benefit by his enemies...
He that knoweth he has an enemy will look
circumspectly about him to all matters, ordering his
life and behavior in better sort.”

— from Plutarch’s Moralia

Communication is a miracle ...

Communication is a miracle ...
but not impossible !

poètes maudits

poètes maudits
Symbolism was a late nineteenth-century style of French, Russian and Belgian origin in poetry and other arts. In literature, the style had its beginnings with the publication Les Fleurs du mal (The Flowers of Evil, 1857) by Charles Baudelaire. The works of Edgar Allan Poe, which Baudelaire admired greatly and translated into French, were a significant influence and the source of many stock tropes and images. The aesthetic was developed by Stéphane Mallarmé and Paul Verlaine during the 1860s and '70s. During the 1880s, the aesthetic was articulated by a series of manifestoes and attracted a generation of writers. The name "symbolist" itself was first applied by the critic Jean Moréas, who invented the term to distinguish the symbolists from the related decadents of literature and art.

MAC LUHAN [sic] : LOST IN TRANSLATION

MAC LUHAN [sic] : LOST IN TRANSLATION
Lors d'un débat télévisé, Pierre SCHAEFFER réagit aux propos du théoricien de la communication et spécialiste des médias, Marshall MAC LUHAN, traduit de l'anglais au français par une voix off chuchotante, concernant la télévision, la communication et les mass média.

My canvasses are surrealist ...

My canvasses are surrealist ...
... and to call them 'theories' is to miss my satirical intent altogether ..."

" allspace in a notshall " : ALL SPACE TIME IN A NUT SHELL

" Everyone has the right to protect ...

" Everyone has the right to protect ...
their own level of somnambulism. "

rubd + rubd

rubd + rubd
The Cut Up and/or The Fold In Method

Walter Glanze: “though I wasn’t based in New York until the following year, I believe that the process was not unlike that followed in War and Peace [which I experienced first hand]: Jerry would sketch out units, draw up questions, assemble and edit textual fragments from McLuhan and other sources, as well as generating copy of his own, which he submitted to McLuhan for approval before sending them on to Quentin. At a second stage, Quentin added his own materials and touches, both visual and verbal, in the process of roughing out page layout sequences which were then worked over with Jerry. These were then submitted to McLuhan, who, naturally, had the right of final approval.”

Eric McLuhan: “As I recall, Jerry proposed the book and he and Dad worked up a list of topics. That list became the head[ing]s in the book. Jerry started the list; Dad added to it and revised it and so on. Dad then took the list and wrote a small essay under each heading. I was present at several meetings between the three of them. Those meetings always went smoothly and amiably. Quentin was quite professional about his work, not the emotional artiste; so he was easy to work with. Jerry, too, was full of suggestions. Consequently, meetings tended to become lively idea sessions, until Jerry broke in with an item of business.”

McLuhan on Innis's premature death : "a disastrous loss for human understanding."

McLuhan on Innis's premature death : "a disastrous loss for human understanding."
" I am pleased to think of my own book The Gutenberg Galaxy as a footnote to the observations of Innis on the subject of the psychic and social consequences, first of writing then of printing."

You never step in the same river twice ...

You never step in the same river twice ...
“When information rubs against information... the results are startling and effective. The perrenial quest for involvement, fill-in, takes many forms.”

NO PASSENGERS ...

NO PASSENGERS ...
... ALL CREW ...

" The unexamined environment is not worth ignoring ..."

" The unexamined environment is not worth ignoring ..."
" The discovery of the alphabet will create forgetfulness in the learners' souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves...You give your disciples not truth but only the semblance of truth; they will be heroes of many things, and will have learned nothing; they will appear to be omniscient and will generally know nothing." - Socrates

ALFRED NORTH WHITEHEAD FTW : "It is the business of the future to be dangerous."

ALFRED NORTH WHITEHEAD FTW : "It is the business of the future to be dangerous."
"The major advances in civilization are processes that all but wreck the societies in which they occur."

The first spoken word LP you can dance to

The first spoken word LP you can dance to
After publishing Mechanical Bride, McLuhan's lifelong project was one of finding new ways to observe interpersonal and intra-societal dynamics that are non-obvious and therefore, not readily observed. In other words, McLuhan sought methods that would allow him to reveal the hidden ground, or context of human interactions, despite the distraction of the figure – that which we obviously notice, and to which we pay attention.

We must guard against the acquisition of unwarranted influence ...

We must guard against the acquisition of unwarranted influence ...
of the Entertainment Industrial Complex ...

there is no such thing as bad publicity

there is no such thing as bad publicity
"The only cool PR is provided by one’s enemies. They toil incessantly and for free ! "

I SEEM TO BE A VERB

I SEEM TO BE A VERB

Teems of times and happy returns. The seim anew ...

Teems of times and happy returns. The seim anew ...
Ordovico or viricordo. Anna was, Livia is, Plurabelle's to be.

CONCENTRATED ESSENCE

CONCENTRATED ESSENCE
"...like DNA in a chromosome, each Thunder contains all the themes of its section in microcosm."

EGG-zactly !

EGG-zactly !
" By contrast, a point of view is merely a way of looking at something. But an insight is a sudden awareness of a complex process of interaction. An insight is a contact with the life of forms. Students of computer programming have had to learn how to approach all knowledge structurally. In order to transfer any kind of knowledge to tapes it is necessary to understand the form of that knowledge. This has led to the discovery of the basic difference between classified knowledge and pattern recognition. It is a helpful distinction to keep in mind when reading Innis since he is above all a recognizer of patterns."

Symballein — to throw together

Symballein — to throw together
Innis changed his procedure from working with a “point of view” to that of the generating of insights by the method of “interface” as it is named in chemistry. “Interface” refers to the interaction of substances in a kind of mutual irritation. In art and poetry this is precisely the technique of “symbolism” (Greek, symballein—to throw together) with its paratactic procedure of juxtaposing without connectives. It is the natural form of conversation or dialogue rather than of written discourse. In writing, the tendency is to isolate an aspect of some matter and to direct steady attention upon that aspect. In dialogue, there is an equally natural interplay of multiple aspects of any matter.

Exploring the different ways in which Space and Time are perceived

Exploring the different ways in which Space and Time are perceived
One of Innis's favourite maxims : "the more the technology of communication improves, the more difficult human communication becomes."

N.B.: McLuhan's Review of Innis's Changing Concepts of Time, Northern Review 6.3 (Aug.- Sept. 1953): 44-6.

SATAN IS A GREAT ELECTRICAL ENGINEER AND MASTER OF PUBLICITY

SATAN IS A GREAT ELECTRICAL ENGINEER AND MASTER OF PUBLICITY
" We are the primitives of an unknown culture ..."

ANAMORPHIC MASSAGE

ANAMORPHIC MASSAGE
Optics. having or producing unequal magnifications along two axes perpendicular to each other.

Fluxi-Floco-Fluxus

Fluxi-Floco-Fluxus
Explorations 8 before it was shipped out to Dick Higgins at Something Else Press.

SPASTIC : A crankish, repetitive, and disjointed tome ...

SPASTIC : A crankish, repetitive, and disjointed tome ...
The Pun as " nervous tic " : Too much feedforward makes me dizzy ...

Les Yeux De Nadja [unpublished]

Les Yeux De Nadja  [unpublished]
" ... I have no theories whatever about anything. I make observations by way of discovering contours, lines of force and pressures. I satirize at all times and my hyperboles are as nothing compared to the events to which they refer. If you study symbolism you will discover that it is a technique of rip-off by which figures are deliberately deprived of their ground. You do not seem to have grasped that the message as it relates to the medium, is never the content, but the corporate effects of the medium as an environment of service and disservice ... "

ASIAN MASSAGE

ASIAN MASSAGE
Drop this jiggery-pokery and talk straight turkey !

Explorations Five : Studies in Culture and Communication

Explorations Five : Studies in Culture and Communication
Issue Five (June 1955) of the tri-annual periodical edited by Edmund Carpenter. Associate editor Marshall McLuhan and others. Contributions by Marshall McLuhan, Edmund Carpenter, Daisetz T. Suzuki, W.R. Rodgers, E.R. Rodgers, E.R. Leach, Rhoda Métraux, Roy Campbell, Claire Holt, Joan Rayfield, D. Lerner, D. Riesman, J. Tyrwhitt, D. Williams, Kenneth Boulding, W.T. Easterbrook, Jean Piaget, and Harcourt Brown. "Explorations is designed, not as a permanent reference journal that embalms truth for posterity, but as a publication that explores and searches and questions. We envisage a series that will cut across the humanities and social sciences by treating them as a continuum. We believe anthropology and communication are approaches, not bodies of data, and that within each the four winds of humanities, the physical, the biological and the social sciences intermingle to form a science of man." -- Editors statement.

Explorations Three : Studies in Culture and Communication

Explorations Three : Studies in Culture and Communication
Issue Three (August 1954) of the tri-annual periodical edited by Edmund Carpenter. Associate editor Marshall McLuhan and others. Contributions by H.J. Chaytor, Kamo Chomei, Ray Birdwhistell, Martha Wolfenstein, Dorothy Lee, Kenneth MacLean, D.C. Williams, I. Potekin, M. Lewin, H. A. Innis, W.H. McCulloch, Marshall McLuhan, Anthony F.C. Wallace, G.L. Trager, and E.T. Hall. "Explorations is designed, not as a permanent reference journal that embalms truth for posterity, but as a publication that explores and searches and questions. We envisage a series that will cut across the humanities and social sciences by treating them as a continuum. We believe anthropology and communication are approaches, not bodies of data, and that within each the four winds of humanities, the physical, the biological and the social sciences intermingle to form a science of man." -- Editors statement.

Explorations Two : Studies in Culture and Communication

Explorations Two : Studies in Culture and Communication
Issue Two (April 1954) of the tri-annual periodical edited by Edmund Carpenter. Associate editor Marshall McLuhan and others. Contributions by Marshall McLuhan, Edmund Carpenter, D.S. Savage, Jacqueline Tyrwhitt, Dorothy Lee, Donald Theall, Lord Raglan, David Riesman, Stanley Edgar Hyman, and A. Irving Hallowell. "Explorations is designed, not as a permanent reference journal that embalms truth for posterity, but as a publication that explores and searches and questions. We envisage a series that will cut across the humanities and social sciences by treating them as a continuum. We believe anthropology and communication are approaches, not bodies of data, and that within each the four winds of humanities, the physical, the biological and the social sciences intermingle to form a science of man." -- Editors statement.

no objection

no objection
" At present the entire mammalian world has become the microoganismic. It is the total individual cultures of the world, linguistically and politically, that have become the mammals, according to the old classifications of evolutionary hypothesis. It is the cultural habitat in which we have long been accustomed to think that people were contained that has become the mammal itself, now contained in a new macrocosm or 'connubium' of a super-terrestrial kind. Our technologies or self- amputations, and the environments or habitats which they create, must become that matrix of that macrocosm connubial bliss derided by the evolutionist."

FINN CYCLE

FINN CYCLE
" Value judgments create smog in our culture and distract attention from processes ..."

"If it seems to good to be true, it probably is" : A MEDIA APPROACH TO 'THE BIG CON' ...

"If it seems to good to be true, it probably is" : A MEDIA APPROACH TO 'THE BIG CON' ...
" A peak in a poke and a pig in a pew " : When money itself becomes an irresistible form of arbitrary taxation, a situation develops which feeds the gambling mania to anticipate events by trading in futures and promises and "intervals." Again, it is the speed and "replay" of information movement which creates a new kind of pattern recognition which, in turn, makes it possible to see innumerable "software" gaps (information gaps) in the old "hardware" situation of goods and services. To fill in these gaps speculatively is one aspect of the passion for "Development," an aspect which has become inseparable from The Big Con. • The new economic situation, in which the game is to anticipate events at every turn and at every level, using the interval between the present and the coming events as if this interval were a tangible thing, this new situation in comparison with the older nuts-and-bolts economy presents a contrast somewhat similar to the "old journalism" and the "new journalism."

" I ALWAYS PAINT FAKES " - PABLO PICASSO

" I ALWAYS PAINT FAKES " - PABLO PICASSO
" Dictionaries drive words out of their senses."

FC2A : New means create new ends as new services create new discomforts

FC2A : New means create new ends as new services create new discomforts
" Paradox is the posture of the mind when like a boxer balanced on two feet, it is feinting for an opening."

" mediatic a priori "


a “mediatic a priori” refers to “the various ways in which media ‘always already’ make possible and condition the production and circulation of information, knowledge, and experiences in everyday life”

ONE MILLION COPIES IN PRINT ... Is that all ? !

ONE MILLION COPIES IN PRINT ... Is that all ? !
" But, as regards to Tammy Thornycraft, Idefyne the lawn mare and the laney moweress and all the prentisses of wildes to massage him."

" x makes a y " : "Impovernment of the booble by the bauble for the bubble."

" x makes a y " : "Impovernment of the booble by the bauble for the bubble."
Material, Formal, Efficient and Final : " an explanation for how a thing came about ..."

The Man-Made Object

The Man-Made Object
" I should prefer to de-fuse this gigantic human bomb by starting a dialogue somewhere on the side-lines to distract the trigger-men, or to needle the somnambulists."

Rejected MoM Header

Rejected MoM Header
' on theme but lacking the patina of legitimacy '

Objects may appear closer than they are

Objects may appear closer than they are
" Marching backwards into the future ! "

'florida or gravis' : SON OF AN ELECUTIONIST

'florida or gravis' : SON OF AN ELECUTIONIST
Elecutio is the third of the five canons of classical rhetoric, the others being inventio, dispositio, memoria, and pronuntiatio :
" Elecutio is mimesis mode ... that of "put on" ... "

A Further Message to the Fish Fresh out of Water

A Further Message to the Fish Fresh out of Water
We don't know who discovered sufing ...but it certainly wasn't a fish !

PIED PIPERS [MARSH] ALL

PIED PIPERS [MARSH] ALL
" The user of any medium or any technology is the content of that form. The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on. The process of putting these on involves the reader in an imaginative exploration by which he discovers the possible extent and limitations of a medium. To the specialist or visual man, this put-on or play that is inherent in every moment of consciousness appears unreal, a sham. It is very easy for the Pirandellos or Genets to startle the literal-minded visual man with the evidence that his life is necessarily faking and making."

"What ruins mankind is the ignorance of the experts."

"What ruins mankind is the ignorance of the experts."
Analogical Reasoning 101 : For McLuhan, what the expert did not know and the questions he did not ask were the most important aspects of his expertise.

provocative hyperbole : "the greatest engineer who ever lived."

provocative hyperbole : "the greatest engineer who ever lived."
" Nobody could pretend serious interest in my work who is not completely familiar with all of the works of James Joyce and the French symbolists."

" Carefully make plans then do the opposite. "

" Carefully make plans then do the opposite. "
" How are you to argue with people who insist on sticking their heads into the invisible teeth of Technology, calling the whole thing freedom ? :
"and if young Nigel says he's happy ... he must be happy ... he must be happy ... he must be happy ... he must be happy ... in his World !"

West goes East as East goes West.

West goes East as East goes West.
" The West shall shake the East awake. While ya have the night for morn ..."

BEATNIK GUEST SPEAKER ...

BEATNIK GUEST SPEAKER ...
"When President Kennedy was newly elected, the editor of the Christian Science Monitor said to Philip Deane, 'We now have our first beatnik President.' I am sure that when I was chosen as guest speaker for this occasion many felt inspired to observe that 'We now have our first beatnik guest speaker.' McLuhan will not only show the relation between electronics and the Humanities, but between the small car and Bridget Bardot. He will take off in all directions at once, proving that since the disappearance of seams from nylons there is no value in lineality. The disappearance of the line in hosiery he will make to appear to be related to the disappearance of the chorus line, the receiving line, the stag line, and the party-line. He may point to the dread omen that no child would roll the hula hoop. He will probably suggest that skin-diving and TV-viewing are the same thing. That the teaching machines perfect the procedure of archetypal criticism. That the wrap-around space of the small car and the wrap-around audience of the new platform stage are not only the same form, but that North America is undergoing a massive Bauhaus program of haptic innovation which causes the leering teenager to spring up where before had grown the docile adolescent."

- from a transcription of a speech McLuhan delivered to the Learned Societies Canada conference in Montreal in June, 1961

" Question your assumptions, all of them, constantly."

" Question your assumptions, all of them, constantly."
John Cage 4:33 : " Why wait until 4:20 ? Experiment endlessly, and remain humble."

" Every style is a new way of knowing."

" Every style is a new way of knowing."
" When you're sure you've found the answer,
keep looking: there's more."

We're Toast !

We're Toast !
The usb 2.0 connectable toaster printer allows the user to print their favourite photos on white, whole wheat or rye ! Bread not included.

FILE UNDER : POST-INFORMATION STUDIES

FILE UNDER : POST-INFORMATION STUDIES
" In the future, new media will be tasked with solving problems that don't exist and giving us answers to situations that have no questions. And this 'new knowledge' will stockpile exponentially."

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