Tuesday, November 29, 2011

PHASE 2: Occupy Maui


[1:1 23.27] he abhears. The soundwaves are his buffeteers; they trompe him with their trompes; the wave of roary and the wave of hooshed and the wave of hawhawhawrd and the wave of neverheedthemhorseluggarsandlisteltomine.

Re: Buzz MASHES MoM 32: Guest Paul Levinson


Swingin' Soiree
vimeo.com/bobdobbstown/swingin-soiree

flipping into
vimeo.com/bobdobbstown/flipping-into

corporate image imagined
vimeo.com/bobdobbstown/corporate-image-imagined

the wrong fallacy
http://vimeo.com/bobdobbstown/the-wrong-fallacy

under electric conditions
http://vimeo.com/bobdobbstown/under-electric-conditions

tetradic face farce
http://vimeo.com/bobdobbstown/tetradic-face

you could be an art director
http://vimeo.com/bobdobbstown/art-director

occupy yesterday
http://vimeo.com/bobdobbstown/occupy-yesterday

iOccupy iSpace
http://vimeo.com/bobdobbstown/ioccupy-ispace

rules around the booksafe
http://vimeo.com/bobdobbstown/booksafe

information underloaded
http://vimeo.com/bobdobbstown/information-underloaded

simply complexly simple
http://vimeo.com/bobdobbstown/simple

universal erogenous zone
http://vimeo.com/bobdobbstown/universal-erogenous-zone

Canetti's Law
http://vimeo.com/bobdobbstown/canettis-law

coda with slight refrain
http://vimeo.com/bobdobbstown/coda-with-slight-refrain


occupy the rearview from BobDobbsTown on Vimeo.



frogs in the boiling pot from BobDobbsTown on Vimeo.



a trip though virtual space from BobDobbsTown on Vimeo.



rules around the booksafe from BobDobbsTown on Vimeo.



Monday, November 28, 2011

Probes

MoMday 33, the last of the Monday night colloquia/seminars, has just ended. This brings phase one of the McLuhan on Maui 2011 enterprise to a close. This site has now entered into its wind-up phase (only a few more posts to go).


Here are the last of the numbered "probes" (1-391). They are from a list prepared by the late Wayne Constantineau.

362. What Marshall taught me was synthesis: bringing large and diverse things together to form a common idea. - Ross Hall

363. Today, we have learned that everything causes everything else. Scientists would not entertain such an idea because it is too complex, although it is beginning to be taken seriously in the political field of environmental concerns. - Ross Hall

364. In contrast to the Generalist -- a multi-specialist or polymath of Western culture -- the Comprehensivist can grasp the patterns of all cultures, both analytically and synthetically. - B.N.

365. Never before, in this state of perfected communication, has there been so much confusion and breakdown of communication. - Robert Dean

366. Electric speedup annihilates the very image of one's self. The young are deprived of both identity and goals. - B.N.

367. The opposite of a correct statement is a false statement. But the opposite of a profound truth may well be another profound truth. - Niels Bohr

368. In search of new identities, the "less-developed" Third World intensifies the ferocity of its internecine strife with no end in sight. - B.N.

369. We must now learn to anticipate the effects of means upon our ends before creating their causes. - B.N.

370. Laws of Media: Enhancing Pattern - What does it amplify or enhance?, Revival Pattern - What does it revive or retrieve of similar nature previously obsolesced?, Obsolescing Pattern - What does it erode, replace, or obsolesce?, Transforming Pattern - What does it transform into when pushed to extremes? - M.M./Eric McLuhan

371. Tetrads are forms of aphorism, imploded messages. - B.N.

372. Prominence is the precursor of obsolescence. - M.M.

373. The pure Objectivist believes he can stand naked in this world, whereas the pure Subjectivist believes the world to be his own clothing. - B.N.

374. The pure Empiricist is like the criminal being led off to execution, who says, "This will teach me a good lesson!" - B.N.

375. Failure to take into account multi-sensory awareness is the "blind spot" of modern science. - B.N.

376. Metaphors are culturally determined, and they often hinder our thinking. - B.N.

377. Will cosmologists ever recognize that nobody can ever "explain" Eternity in terms of History? - B.N.

378. Democracy belongs very profoundly with Christianity, and is something I take very seriously indeed. - M.M.

379. The Christian concept of the Mystical Body: all are members of the Body of Christ. This becomes technologically a fact under electronic conditions. - M.M.

380. Involvement and breakthrough, these were the McLuhan trademarks. - Rev. John Kelly

381. You miss reality if you are simply a spectator. - Rev. John Kelly

382. To be human is to be an involved participant in the drama of life -- a sharer and a contributor. - Rev. John Kelly

383. We [in the electric age] are the primitives of an unknown culture. - M.M.

384. If McLuhan had a fear, it was the fear of fragmentation. The whole thrust of his educational effort was to make whole what tends to be discrete and disunified in most of us. - Rev. John Kelly

385. The Sacrifice of the Mass is the greatest form of theatre possible and the one in which the audience is necessarily participant--in which there is no audience. - M.M.

386. In the global village, how stupid to celebrate Mass in the vernacular! - M.M.

387. The artist picks up the message of cultural and technical challenge decades before its transforming impact occurs. - M.M.

388. The reverberations of any human life, now and forever, are beyond measure. - B.N.

389. The action is in the gaps, not the connections, like the "play" between wheel and axle, or the interplay between people in dialogue. Today, effects precede causes by design. - B.N.

390. Here Comes Everybody. - James Joyce

391. In the end is our beginning. - T.S. Eliot

PROBE: There is No Finish Line ...


"The Bomb is electric software ...
It inspires nightmares of population explosions in the old
nineteenth-century minds. There is no finish line."

- Marshall McLuhan, Culture is our Business, p.334, 1970

PROBE : dark matter






"... a hypothesized form of matter that is 'invisible' and does not reflect or emit electromagnetic radiation but can measured from magnetic and gravitational effects on visible matter ..."

http://en.wikipedia.org/wiki/Dark_matter

INVENTORY: "Tell Him I Am a Crossword Puzzle ..."

ENTER THE DRAGON: SOMETHING WICKED THIS WAY COMES ...
ENTER THE DRAGON : SOMETHING WICKED THIS WAY COMES ...
File under " Typhon, Monster Magnet, Android Meme" : McLuhan's (Unpublished) Guide To Chaos and Apocalypse ... "Typhon's human upper half reached as high as the stars. His hands reached east and west and had a hundred dragon heads on each. He was feared even by the mighty gods. His bottom half was gigantic viper coils that could reach the top of his head when stretched out and made a hissing noise. His whole body was covered in wings, and venom oozed as fire flashed from his eyes."

CANADA'S KING LEAR INHALING ...

CANADA'S KING LEAR INHALING ...
Flower of Evil : " Oblivion is a healthy solution ... "

" SKINNY " McLUHAN

" SKINNY " McLUHAN
" guardian of the Right Wing ... "

HEYOKA : the Lakota concept of a contrarian, jester, satirist or sacred clown.

HEYOKA : the Lakota concept of a contrarian, jester, satirist or sacred clown.
The Heyókȟa symbolize and portray many aspects of the sacred, the Wakȟáŋ. Their satire presents important questions by fooling around. They ask difficult questions, and say things others are too afraid to say. By reading between the lines, the audience is able to think about things not usually thought about, or to look at things in a different way.

Principally, the Heyókȟa functions both as a mirror and a teacher, using extreme behaviors to mirror others, thereby forcing them to examine their own doubts, fears, hatreds, and weaknesses.

"Tell him that I am a crossword puzzle ...

"Tell him that I am a crossword puzzle ...
" My leaves have drifted from me. All. But one clings still. To remind me. Lff ! So soft this morning, ours. Yes. Carry me along, taddy, like you done through the toy fair! "

SPIN control : all information wants to be leaked

SPIN control : all information wants to be leaked
The press by its very nature is
“government by news leak.”

theoretic pre-commitment to technological brainwashing

theoretic pre-commitment to technological brainwashing
"Ads seem to work on the very advanced principle that a small pellet or pattern in a noisy, redundant barrage of repetition will gradually assert itself. Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brain-washing. This depth principle of onslaught on the unconscious may be the reason why."

Mixmaster Marshall : Early Turntablism

Mixmaster Marshall : Early Turntablism
The Toy That Shrank the National Chest : McLuhan demonstrates early scratching technique while DJ Eric looks dubious ...

Tonight's Topic : Bob Dylan's Greatest Hits

Tonight's Topic : Bob Dylan's Greatest Hits
Monday Evening Seminar/Listening Party :
" Everything we do is music "

sigh ...

sigh ...
He : " Its simultaneous and everywhereatonce..."
She : ( I wish he would stop talking about acoustic space...)

Gladstone School

Gladstone School
Kindergarten to Grade 6

Red + Mars

Red + Mars
Red : " My brother's work won't be properly understood for another 200 years ... "

Kelvin Clipper

Kelvin Clipper
High School Yearbook 1926

Winnipigeon : U of Manitoba Grad ...

Winnipigeon : U of Manitoba Grad ...
Cambridge Bound ...

Portrait of the artist as a young whippersnapper

Portrait of the artist as a young whippersnapper
Double Whammy : 1937 was a pivotal year ... conversion to Catholicism and the publication of Finnegans Wake

Born in Edmonton ...

Born in Edmonton ...
Methodist parents Elsie Naomi (née Hall) and Herbert Ernest McLuhan. "Marshall" was a family name : his maternal grandmother's surname.

THAT TIME OF THE MONTH ? !

THAT TIME OF THE MONTH ? !
instant knowledge !? just add water ?

" I'm trying to generate insight, not to establish classifications ... "

" I'm trying to generate insight, not to establish classifications ... "
Shooting Star 1965 : " Don't Believe the Hype ! "

THE BEGINNING OF "OUT OF CONTROL"

THE BEGINNING OF "OUT OF CONTROL"
Flippertronics : 5 Channels and nuthin' on ...

Test Pattern : Percept plunder for the recent future

Test Pattern : Percept plunder for the recent future
" CHARGE OF THE LIGHT BARRICADE " : "Joyce's FINNEGANS WAKE is an encyclopedia of lore concerning the origins and effects of words, of writing, of roads and bricks, of telegraph, radio, and television on the changing hues of the human spectrum... In fact, FINNEGANS WAKE is the greatest guide to the media ever devised on this planet, and is a tremendous study of the action of all media upon the human psyche and sensorium."

Trébuchet

Trébuchet
" Everybody understands Mickey Mouse. Few understand Herman Hesse. Only a handful understood Albert Einstein. And nobody understood Marcel Duchamp."

" THE UNEXAMINED ENVIRONMENT IS NOT WORTH IGNORING "

" THE UNEXAMINED ENVIRONMENT IS NOT WORTH IGNORING "
McLuhan Snowclone : " It's the environment stupid ! "

JOYCEAN PROTOCOLS : fweet.org !

JOYCEAN PROTOCOLS : fweet.org !
Wake Outlex : Plug into the Wake !

The Winnipeg School of Communications

The Winnipeg School of Communications
Frozen Shit Hole : Elsie McLuhan always believed that "Winnipeg represented the nadir of cultural life in Canada."

Tetrad on Electric Language :

(A) Increase speed of communication to virtual instantaneity, compress the sequent into the simultaneous, and create the new information environment;

(B) Erode visual and logically connected order;

(C) Retrieve audile-tactile dialogue, and revive tribal involvement and the occult;

(D) Reverse the order of transmission as the "etherealized" sender gets sent: you are there,and they are here instantly as discarnate minds.

“ the future of the book is the blurb ”

“ the future of the book is the blurb ”
"Joyce's FINNEGANS WAKE is an encyclopedia of lore concerning the origins and effects of words, of writing, of roads and bricks, of telegraph, radio, and television on the changing hues of the human spectrum... In fact, FINNEGANS WAKE is the greatest guide to the media ever devised on this planet, and is a tremendous study of the action of all media upon the human psyche and sensorium."

HYPER MEDIA STUDIES

HYPER MEDIA STUDIES
" Menippean satire is an ironic, fictional elaboration of systems of thought within a parodic, mixed-genre form that questions systems of knowledge by drawing attention to the discursive nature of ideas."

ITALIAN JOB : RUSH TO COVER

ITALIAN JOB : RUSH TO COVER
" Hello ... I just thought you should know that your roof is on fire ! "

STRAIGHT TO THE CUT OUT BIN ...

STRAIGHT TO THE CUT OUT BIN ...
" the future of the future is the present and this is something that people are terrified of ..."

the 'message' of web 2.0 is that we're all Menippeans Now !

the 'message' of web 2.0 is that  we're all Menippeans Now !
Cynic Satire vs Carnivalesque Satire : " As the unity of the modern world becomes increasingly a technological affair, "the techniques" of the arts provide the most valuable means of insight into the real direction of our own collective purposes."

POSTPONED : McLuhan 100 @ ZKM : Opening July 2011

POSTPONED : McLuhan 100 @ ZKM : Opening July 2011
Rescheduled for July 2012 : Exhibition + Catalogue by Gerald O'Grady ... with a full length book on McLuhan to follow.

CO - MODIFICATION

CO - MODIFICATION
McLuhan, responding to a request to publish a selection of his writings on 'Education' wrote, “So far I have not had anything to say to educators directly. The gist of my approach is satirical – in so far as the satirical wrenching of the dormant perceptual life is educational, I might be squeezed into that category”

FROM GUTENBERG TO BATMAN

FROM GUTENBERG TO BATMAN
Annenberg School of Communications, April 28th 7:30pm

Selected Poetry 1956

Selected Poetry 1956
Holt, Rinehart and Winston (1956)

SKELETON KEY : "APPLIED JOYCE"

Don Theall : " The irony of all the complex contradictions of Marshall McLuhan's variegated career apparently is that he failed to successfully communicate the insights of contemporary poetry and art to communications researchers. Whatever else McLuhan was up to in his sometimes exasperating and often enigmatic writings, he developed a theory of communication which he considered to be "applied Joyce," in the same sense that he had analyzed Joyce as developing an aesthetic which was "applied Aquinas." http://www.cjc-online.ca/index.php/journal/article/download/531/437

" I do some of my best work lying down ... "

" I do some of my best work lying down ... "
" To say that ‘the camera cannot lie’ is merely to underline the multiple deceits that are now practiced in its name. Indeed, the world of the movie that was prepared by the photograph has become synonymous with illusion and fantasy, turning society into what Joyce called an ‘allnights newsery reel’, that substitutes a ‘reel’ world for reality. Joyce knew more about the effect of the photograph on our senses, our language, and our thoughts process than anybody else. "

The Community in Action 02.05.1969

The Community in Action 02.05.1969
More beanbag tossing 'mayhem' in the tent just outside the newly opened Centre for Culture and Technology ... [ note the undistributed copies of Explorations holding down the net contraption.]

Beanbag toss ...

Beanbag toss ...
Just one part of the zany festivities at the gala opening celebration of The Centre for Culture and Technology, U of Toronto : May 2nd, 1969

St. Mike's

St. Mike's
McLuhan and Don Theall, on the University of St. Michael's College campus, 1955

electric simultaneity

electric simultaneity
“Under conditions of electric simultaneity the ground of any figure tends to become more and more noticeable. Perhaps it all began with cubism and the discovery that by eliminating the merely visual or rational relations between services, by presenting the inside and the underside at the same time as the outside, the public became totally involved and aware in a multisensuous way. "

You're a friend of Tim Leary right ?

Where's the L.L.D. ?

You're a friend of Tim Leary right ? Where's the L.L.D. ?
HONORARY DEGREES
University of Windsor, D. Litt., 1965
Assumption University, D. Litt., 1966
University of Manitoba, D. Litt., 1967
Simon Fraser University, LL.D., 1967
Grinnell University, D. Litt., 1967
St. John Fisher College, Lit. Hum., 1969
University of Alberta, LL. D., 1971
University of Western Ontario, D. Litt., 1972
University of Toronto, D. Litt., 1977

PICNIC IN SPACE : The Great Minds of Our Time Film Series [1973]

PICNIC IN SPACE : The Great Minds of Our Time Film Series [1973]
" keep me in the apple of thine eye "

charge of the light brigade : "WITH IT" + "IN TOUCH"

charge of the light brigade : "WITH IT" + "IN TOUCH"
Television completes the cycle of the human sensorium. With the omnipresent ear and the moving eye, we have abolished writing, the specialized acoustic-visual metaphor that established the dynamics of Western civilization. By surpassing writing, we have regained our WHOLENESS, not on a national or cultural, but cosmic plane. We have evoked a super-civilized subprimitive man. NOBODY yet knows the language inherent in the new technological culture; we are all deaf-blind mutes in terms of the new situation. Our most impressive words and thoughts betray us by referring to the previously existent, not to the present. We are back in acoustic space. We begin again to structure the primordial feelings and emotions from which 3,000 years of literacy divorced

In television there occurs an extension of the sense of active, exploratory touch which involves all the senses simultaneously, rather than that of sight alone. You have to be "with" it. But in all electric phenomena, the visual is only one component in a complex interplay. Since, in the age of information, most transactions are managed electrically, the electric technology has meant for Western man a considerable drop in the visual component, in his experience, and a corresponding increase in the activity of his other senses.

ALWAYS THE SAME

ALWAYS THE SAME
" The prouts who will invent a writirig there ultimately is the poeta, still more learned, who discovered the raiding there originally. That's the point of eschatology our book of kills reaches for now in soandso many counterpoint words. What can't be coded can be decorded if an ear aye sieze what no eye ere grieved for. Now, the doctrine obtains, we have occasioning cause causing effects and affects occasionally recausing altereffects."

"The modern media are engaged in a Luciferian conspiracy against the truth."


"The new media are not toys ; they should not be in the hands of Mother Goose and Peter Pan executives"

The Aesthetics Of Silence

The  Aesthetics Of Silence
"As mime, the artist cannot be the prudent and decorous Ulysses, but appears as a sham. As sham and mime he undertakes not the ethical quest but the quest of the great fool. He must become all things in order to reveal all. And to be all he must empty himself... the artist cannot properly speak with his own voice." Marshall McLuhan, James Joyce: Trivial and Quadrivial (1953) in The Interior Landscape, p.31-2, 1969

BLAST ALL FURRY THOUGHTS !

BLAST ALL FURRY THOUGHTS !

TWITTER IS THE ANIMATED .GIF OF SOCIAL MEDIA

TWITTER IS THE ANIMATED .GIF OF SOCIAL MEDIA
McLuhan 100 Conferences : " All obviously unimportant ... By the time you can get a thousand people to agree on enough principles to hold such a meeting, conditions will already have changed, the principles will be useless."

" ALL JOKES ARE GRIEVANCES "

" ... I have no devotion to any of my probes as if they were sacred opinions. I have no proprietary interest in my ideas and no pride of authorship as such. You have to push any idea to an extreme, you have to probe. Exaggeration, in the sense of hyperbole, is a major artistic device in all modes of art ..."

A TONIC TO “the hysterical imbecility” induced by the “mesmeric methods” of media and advertising

A TONIC TO “the hysterical imbecility” induced by the “mesmeric methods” of media and advertising
“I am an intellectual thug who has been slowly accumulating a private arsenal with every intention of using it. In a mindless age every insight takes on the character of a lethal weapon.”

THE TALENTED INTRUDER

THE TALENTED INTRUDER
The 'tradition' of Canadian Vorticism starts here ?

ORAL MAN

ORAL MAN
" Oral cultures act and react simultaneously, whereas the capacity to act without reacting, without involvement, is the special gift of “detached” literate man."

" IT'S COOL NOT TO SHAVE ! "

" IT'S COOL NOT TO SHAVE ! "
" Low definition + High involvement ..."

OSTRICH STANCE

OSTRICH STANCE
" Many people seem to think that if you talk about something recent, you're in favour of it. The exact opposite is true in my case."

" The nuclear bomb has turned warfare into the juggling of images."

" The nuclear bomb has turned warfare into the juggling of images."
" The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb."

AGENTS OF MOSCOW : TOILING INCESSANTLY AND FOR FREE

AGENTS OF MOSCOW : TOILING INCESSANTLY AND FOR FREE
" Marx shared with economists then and since the inability to make his concepts include innovational processes. It is one thing to spot a new product but quite another to observe the invisible new environments generated by the action of the product on a variety of pre-existing social grounds. "

SYMPTOM + SEER

SYMPTOM + SEER
" We are no longer a part of the drama of alienation, we live in the ecstacy of communication. This ecstacy is obscene. " - Jean Baudrillard

Unless you've tried our embalming fluid, you haven't lived. ...

Unless you've tried our embalming fluid, you haven't lived. ...
[ Ad in Casket and Sunnyside- a McLuhan favourite ]

" Assuary as there's a bonum in your ossthealogy ! "

" Assuary as there's a bonum in your ossthealogy ! "
Sheep In Wolfe's Clothing ... McLuhan's alternate title for Wolfe's essay " What If He's Right ? " :
" I'd Rather Be Wrong. "

The experience with Wolfe held forth the pattern for future reversionings of the McLuhan myth by future pundits. Theall says it well. "Wolfe is indicative of what McLuhanism was to become, since he creates a virtual McLuhan, who will be re-created again and again, a situation McLuhan invites because, a pop poet, he is also crafting Marshall McLuhan as the pop poem. While others who follow may produce differing McLuhan’s, in a way they will all be different, as most of the varying exegeses of a modernist poem differ."

TELEVISION : POISON FOR THE SOUL

TELEVISION : POISON FOR THE SOUL
" The global village is not a happy place ... it is full of gossip, rumor, and personal malice ... As members of this 'village', we have to participate in events as they occur. We have to play roles in the global theatre or we become irrelevant."

The Bride Stripped Bare

The Bride Stripped Bare
More Hidden Ground re: Mechanical Bride : A Contribution to Anonymous History

metheg in your midness, this man is mountain and unto changeth doth one ascend...

metheg in your midness, this man is mountain and unto changeth doth one ascend...
"I'm not offering this as a self-contained theory; I'm making probes. Probes. There is so much here that hasn't even been gone into, I have no interest in debating it point by point along the way. There is so much that hasn't even been explored."

" Heave we aside the fallacy, as punical as finikin ... Tunc. Bymeby, bullocky vampas tappany bobs topside joss pidgin fella Balkelly, archdruid of islish chinchinjoss in the his heptachromatic sevenhued septicoloured roranyellgreenlindigan ..."

the put on

the put on
“elocutio is mimesis mode – that of put-on, i.e. its concern is with ground …” ( Gordon, 1997, pp. 272-273 ).

fixing problems that don't exist

fixing problems that don't exist
" Computers can do better than ever what needn’t be done at all. "

GLI STRUMENTI DEL COMMUNICARE

GLI STRUMENTI DEL COMMUNICARE
"I experience a great deal of liberty here in Canada ... I wouldn't get that in the States, because I'm taken quite seriously there. The fact that Canadians don't take me seriously is a huge advantage. It makes me a free man."

SOMETIMES MUD GIVES THE ILLUSION OF DEPTH ...

SOMETIMES MUD GIVES THE ILLUSION OF DEPTH ...
" toothsome pickings, cans of Swiss condensed bilk, highbrow earbud lotions, kisses from the iPods, presents from pickpockets, borrowed plumes, relaxable handgrips ..."

You're soaking in it !

You're soaking in it !
Ezra Pound: "Nothing short of divine vision or a new cure for the clap can possibly be worth all that circumambient peripherisation."

utvidelser av menneskets vanlige funksjoner

utvidelser av menneskets vanlige funksjoner
I denne boka viser forfatteren hvilke perspektiver som åpnes av de nye media og hvilke innflytelse disse har på samfunnet. Han ser massemedia eller kommunikasjonsformer som utvidelser av menneskets vanlige funksjoner.

Ihmisen Uudet Ulottuvuudet

Ihmisen Uudet Ulottuvuudet
" Yip ! How's thats for scats, mine shatz, for a lovebird? To funk is only peternatural its daring feers divine. Bebold !"

MESSAGIO

MESSAGIO
" an eye for an ear "

LA LUCE E IL MEZZO

LA LUCE E IL MEZZO
" in twofold truth an untaken mispatriate, too fullfully true and rereally a doblinganger much about your own medium with a sandy whiskers? "

kaip Suprasti Medijas - zmogaus tesinial

kaip Suprasti Medijas - zmogaus tesinial
" axpoxtelating, and claiming cowled consollation, sursumcordial, from the bluefunkfires of the dipper and the martian's frost? Use they not, our noesmall termtraders, to abhors offrom ... "

more Hidden ground [re:Bride] : the "flippancy" of tone seemed just "right"

more Hidden ground [re:Bride] : the "flippancy" of tone seemed just "right"
McLuhan observed that our technological society [1950] vitiated family life and the free human expression of thought and feelings. The plan for The Mechanical Bride, which was to reproduce an ad or comic strip as an exhibit and then attach a short essay analyzing it, was a printed form of McLuhan's 'slide-and-lecture' series on the same subject; ultimately the plan was inspired by Leavis's Culture and Environment and reinforced by the use of similar exhibits in Wyndham Lewis's 1932 book The Doom of Youth.

SPOT THE LOONEY !

SPOT THE LOONEY !
Carpenter : " Each medium, if its bias is properly exploited, reveals and communicates a unique aspect of reality, of truth. Each offers a different perspective, a way of seeing an otherwise hidden dimension of reality. It's not a question of one reality being true, and others distortions. One allows us to see from here, another from there, a third from still another perspective....New essentials are brought to the fore, including those made invisible by the "blinders" of the old language....This is why the preservation of book culture is as important as the development of TV. This is why new languages, instead of destroying old ones, serve as a stimulant to them. Only monopoly is destroyed....The appearance of a new medium often frees older media for creative effort."

mosaic approach to media

mosaic approach to media
" Forget, remember! Have we cherished expectations? Are we for liberty of perusiveness? Whyafter what forewhere? "

CUB REPORTER 1930 -1934

CUB REPORTER 1930 -1934
Macaulay: What a Man! 28 October 1930.
Public School Education. 17 October 1933.
Germany and Internationalism. 27 October 1933.
Germany's Development. 3 November 1933.
German Character. 7 November 1933.
George Meredith. 21 November 1933.
Canada and Internationalism. 1 December 1933.
De Valera. 9 January 1934.
Not Spiritualism but Spiritism. 19 January 1934.
The Groupers. 23 January 1934.
Adult Education. 16 February 1934.
Morticians and Cosmeticians. 2 March 1934.
Tomorrow and Tomorrow. 16 May 1934.

“a light bulb creates an environment by its mere presence.”

“a light bulb creates an environment by its mere presence.”
" I have insisted that any new structure for codifying experience and moving information, be it alphabet or photography, has the power of imposing its structural character and assumptions upon all levels of our private and social lives – even without the benefit of concepts or of conscious acceptance…. That is what I’ve always meant by “the medium is the message”.
- McLuhan Interview with Thomas P. McDonnell, U.S. Catholic, 1966

Q : how many structuralists does it take to screw in a lightbulb ?

Q : how many structuralists does it take to screw in a lightbulb ?
A : By rejecting neo-Enlightment notions that privilege "light," we can conceptualize the relationship between optically-oriented envisioning and those signifiers that address interpretations of post-colonial modernism as an established text within the framework of which, intertextually, we are lead to reject any causal relationship between the operands and the motivators.

"Believe half of what you see and nothing of what you hear."

"Believe half of what you see and nothing of what you hear."
"In Eskimo, the word "to make poetry" is the word "to breathe"; both are derivatives of anerca--the soul, that which is eternal: the breath of life. A poem is words infused with breath or spirit ... Art and poetry are verbs, not nouns. Poems are improvised, not memorized; carvings are carved, not saved. The forms of art are familiar to all; examples need not be preserved. "

NO BASE

NO BASE
Carpenter from Eskimo Realities : " A distinctive mark of the traditional art is that many of the carvings, generally of sea mammals, won't stand up, but roll clumsily about. Each lacks a single, favored point of view, hence, a base. Indeed, they aren't intended to be set in place and viewed, but rather to be worn or handled, turned this way and that. I knew a trader with a fine, show-piece collection of such carvings who solved this problem by lightly filing each piece on "the bottom" to make it stand up, but alas he also made them stationary, something the carver never intended."

Charles Kay OGDEN : Add a Line More

Charles Kay OGDEN : <i> Add a Line More</i>
Basic English : " the gostak distims the doshes. "

HEAD START TO 'feedforward'

HEAD START TO 'feedforward'
Inspired by the ideas of his teacher at Cambridge, I. A. Richards, McLuhan identified metaphor as a basic operating principle of communication technology: "All media," he proclaimed, "are active metaphors in their power to translate experience into new form"

We were the first that ever burst, Into that silent sea ...

We were the first that ever burst, Into that silent sea ...
"For it was Coleridge as much as anybody who hastened the recognition of the poetic process as linked with the modes of ordinary cognition, and with the methods of the sciences."

ESKIMO REALITIES + acoustic space

ESKIMO REALITIES + acoustic space
In their co-authored piece “Acoustic Space,” Carpenter and McLuhan discussed how pre-literate tribal societies such as the Inuit primarily rely on speech in their interactions. Depending upon the harmonious balance of all five senses, such oral cultures exist in “acoustic space.” Such space “isn’t pictorial, boxed-in, framed: it’s resonating, in flux, creating its own dimensions moment by moment. It’s a world in which the eye hears, the ear sees, & all the five & country senses join in a concert of interweaving rhythms” (Carpenter 1972:31). When the phonetic alphabet was introduced, this allenveloping sense of space was breached and a more detached, linear perspective emerged—the eye, as opposed to the ear, became the dominant sensory organ.

FIRE HOSE

FIRE HOSE
Carpenter : " Nothing could stop him.… I tell you, the ideas would just start pouring out. People used to shun him on the campus, because even though he was extremely friendly, when he would capture someone, it would be like a fire hose of the ideas coming out.... Marshall couldn’t stop talking. He couldn’t stop thinking. I mean, it just went on from one thing after another. You had to skip to keep up with him. And, of course, you can imagine the chaos that created in this conventional faculty in Toronto”

ÜBER GEEK

ÜBER GEEK
Clip On Tie + Flip Up Glasses FTW !
(his dectroscophonious photosensition under suprasonic light control may be logged for by our none too distant futures as soon astone values can be turned out from Chromophilomos, Limited at a millicentime the microamp)

EDMUND 'TED' SNOW CARPENTER

EDMUND 'TED' SNOW CARPENTER
US Marine Corps 1942 - 1946

“Intellectual Thugs” + 'Class Warfare' : "... Carpenter and McLuhan sometimes engaged in classroom dialogues with a loud tape recording of African war chants as accompaniment …."

“If a few details here and there are wacky,… it doesn’t matter a hoot.”

“If a few details here and there are wacky,… it doesn’t matter a hoot.”
At the University of Toronto in particular, the reaction to McLuhan’s celebrity was most intense. It got to the point that McLuhan warned his graduate students to erase any trace of his work in their theses and dissertations for fear of reprisals by their review committees. According to Eric McLuhan, “there were at least two concerted efforts (quiet ones, of course) to collect enough signatures to have his tenure revoked.” Such efforts would seem to put the lie to the shopworn contention of the academy that the rationale for the institution of tenure is the protection of freedom of thought; in reality, there is no more hidebound apparat devoted to thought control than the self-perpetuating survival of the medieval guild known as the academic tenure committee.

GAP - OLOGIST

GAP - OLOGIST
" Mind The Gap "

BABA WAWA [TODAY SHOW, Toronto City Hall 1970]

BABA WAWA [TODAY SHOW, Toronto City Hall 1970]
"If you were a tree ...
what kind of tree would you be ? "

Would you buy insurance from this man ?

Would you buy insurance from this man ?
If so ... he's also got some beautiful 'swampland' available ...

BUCKY MAKES TACTILE POINT @ THE COACH HOUSE

BUCKY MAKES TACTILE POINT @ THE COACH HOUSE

MMTV : "Colossal Environmental Happening"

MMTV : "Colossal Environmental Happening"
CBC prepares to record Marshall McLuhan's "Colossal Environmental Happening" for Education Week. From left to right are Pam Wiggin, Howard Greenspan, Eric Long, Dr. McLuhan, Wendy Clare and Harry Crease. Students are from York Mills Collegiate. March 5, 1966

"Typhon in America" [unpublished]

enter the dragon : "typhon in america" [unpublished]
" Where the hell is Zeus when you need him ? "

recipe for indigestion

recipe for indigestion
" The Big Mac is the best plastic I have ever eaten ! "

" McLuhan Scholarship " is ...

" McLuhan Scholarship "  is ...
... the sincerest form of autobiography.

Television is not a visual medium : " I don't explain — I explore "

Television is not a visual medium : " I don't explain — I explore "
" The global village is full of gossip, rumor, and personal malice..."

COMMUNICATION IS A MIRACLE BUT NOT IMPOSSIBLE.

COMMUNICATION IS A MIRACLE BUT NOT IMPOSSIBLE.
We live under the delusion that communication is a common occurrence when actually it is rare in human affairs and that we naïvely complain when we perceive a lack of it ...

DEFINITELY NOT THE PREFACE !

DEFINITELY NOT THE PREFACE !

WE APOLOGIZE FOR THIS PREFACE ...

WE APOLOGIZE FOR THIS PREFACE ...
Please accept our apologies for this PREFACE ... however ... it is not the 'real' Preface ... We have temporarily misplaced " the real " Preface (or perhaps our dog has eaten it) ... We will email you immediately once we find it ... Sorry !

a priest in jester's clothing : "I found the book very dull and confused."

a priest in jester's clothing : "I found the book very dull and confused."
Snarkiness + Snide Tone : " McLuhan often approaches areas with the stance of the huckster, the techniques of the propagandist and the strategies of the con man ... McLuhan's methods of extrapolation are questionable, he trivializes important methods of discovery, allows for fallacy and his conclusions are often too facile."

BACON : "Knowledge, while . . .in aphorisms and observations (read : percepts) . . . is growth."

BACON : "Knowledge, while . . .in aphorisms and observations (read : percepts) . . . is growth."
" In art the importance of the same principle is illustrated by the value of suggestion. In leaving something unsaid the beholder is given a chance to complete the idea.. .until you seem to become actually part of it."

las extensiones del ser humanos

las extensiones del ser humanos

BLAST FIRST !

BLAST FIRST !
" fraternizing with monkeys " : " to even begin to try to tell the truth today is already a satirical activity ... "

NUMB AND NUMB-ER

NUMB AND NUMB-ER
" I'm trying to generate insight, not to establish classifications ... "

pass the soap : ENGRISH

pass the soap : ENGRISH
As an active form, a Menippean satire goes to any extreme necessary in order to frustrate objectivity or detachment on the part of the reader. … Cynics, and Diogenes in particular … were often referred to as ‘laughing philosophers,’ for they refused to take seriously any political, private, social, intellectual, or other kind of pretentiousness

PULP FRICTION

PULP FRICTION
"The masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb."

" I GO AGAINST THE GRAIN ..."

" I GO AGAINST THE GRAIN ..."
Two years less a day for 'colouring outside the lines"...

do the dew

do the dew
" the artist is always a jump ahead ..."

Probe as teaser : icon_in progress

Probe as teaser : icon_in progress
" the medium I employ is the probe not the package "

STRANGE LOOP

STRANGE LOOP

soup is anything you can get away with

soup is anything you can get away with
" It's the environment stupid ! "

F.Z.O.O.Q.

F.Z.O.O.Q.
“Menippean form … both celebrates the playfulness of the amateur and the seriousness of the scholar. Menippean satire is a scholar’s literature, replete with the sort of inside jokes that can only be understood within a community of shared knowledge”

SOCK IT TO ME !!!

SOCK IT TO ME !!!
Veh-ddy Eeen-tar-esting !

URINAL

URINAL

what happens when an ideology backed by corporate wealth + power confronts inconvenient facts ?

what happens when an ideology backed by corporate wealth + power confronts inconvenient facts ?
Answer : '' the facts '' lose.

FIELD MARSHALL : causae ad invicerm cassae sunt

FIELD MARSHALL : causae ad invicerm cassae sunt
Sign on the wall at The Coach House :
INFORM ALL THE TROOPS THAT COMMUNICATIONS HAVE COMPLETELY
BROKEN DOWN ! ...

Cambridge 1934

Cambridge 1934
" Everybody writes books here,’ he told his mother, ‘not many of them worth reading either."

Trinity Hall Rowing Team 1936

Trinity Hall Rowing Team 1936
Trinity Hall Boat Club (also known as THBC) is the rowing club of Trinity Hall, a college of the University of Cambridge. Founded in 1827 it is amongst the oldest college boat clubs in Cambridge, England.
Nickname : "Black and White army" ...
Motto : "Our power's a crescent".

en francais

en francais
Conversations avec Jean Paré 1966-1973

A very complicated way of saying 'appearances deceive'

A very complicated way of saying 'appearances deceive'
Pound portrait sketch by Wyndham Lewis

The "extremely important message" was "Please BUY this Magazine !"

The "extremely important message" was "Please BUY this Magazine !"
" Relativity theory in 1905 announced the dissolution of uniform Newtonian space as an illusion or fiction, however useful. Einstein pronounced the doom of continuous or "rational" space, and the way was made clear for Picasso and the Marx brothers and MAD Magazine."

An agent of screwball subversion : " MAD magazine instilled in me a habit of mind, a way of thinking about a world rife with false fronts, small print, deceptive ads, booby traps, treacherous language, double standards, half truths, subliminal pitches and product placements; it warned me that I was often merely the target of people who claimed to be my friend; it prompted me to mistrust authority, to read between the lines, to take nothing at face value, to see patterns in the often shoddy construction of movies and TV shows; and it got me to think critically in a way that few actual humans charged with my care ever bothered to."

Three-Pronged Poiuyt

Three-Pronged Poiuyt
"ten pounds of manure in a five pound bag"

Some books are to be tasted, others to be swallowed, and some few to be chewed and digested.

Some books are to be tasted, others to be swallowed, and some few to be chewed and digested.
"How shall we stretch our eye When capitol crimes, chew'd, swallowed and digested Appear before us?" --Henry V (II,ii)

DISINFOTAINMENT + ITS POST INFORMATION DISCONTENTS

DISINFOTAINMENT + ITS POST INFORMATION DISCONTENTS
Michael Moore : We were taken to war in Iraq on a lie. Hundreds of thousands are now dead. Just imagine if the men who planned this war crime back in 2002 had had a WikiLeaks to deal with. They might not have been able to pull it off. The only reason they thought they could get away with it was because they had a guaranteed cloak of secrecy. That guarantee has now been ripped from them, and I hope they are never able to operate in secret again.

So why is WikiLeaks, after performing such an important public service, under such vicious attack? Because they have outed and embarrassed those who have covered up the truth.

But some in the corporate-owned press have dismissed the importance of WikiLeaks ("they've released little that's new!") or have painted them as simple anarchists ("WikiLeaks just releases everything without any editorial control!"). WikiLeaks exists, in part, because the mainstream media has failed to live up to its responsibility. The corporate owners have decimated newsrooms, making it impossible for good journalists to do their job. There's no time or money anymore for investigative journalism. Simply put, investors don't want those stories exposed. They like their secrets kept ... as secrets.

What if the public in 2003 had been able to read "secret" memos from Dick Cheney as he pressured the CIA to give him the "facts" he wanted in order to build his false case for war? If a WikiLeaks had revealed at that time that there were, in fact, no weapons of mass destruction, do you think that the war would have been launched -- or rather, wouldn't there have been calls for Cheney's arrest?

Might WikiLeaks cause some unintended harm to diplomatic negotiations and U.S. interests around the world? Perhaps. But that's the price you pay when you and your government take us into a war based on a lie. Your punishment for misbehaving is that someone has to turn on all the lights in the room so that we can see what you're up to. You simply can't be trusted. So every cable, every email you write is now fair game. Sorry, but you brought this upon yourself. No one can hide from the truth now. No one can plot the next Big Lie if they know that they might be exposed.

WORKING TITLE

WORKING TITLE
"Thus the unfacts, did we possess them, are too imprecisely few to warrant our certitude ..."

BLESS PINK AIR

BLESS PINK AIR
" All advertising advertises advertising "

thunder word verification

thunder word verification
Disincentive to comment ...

warp speed

warp speed
If you want to understand acoustic space and the digital world we live in, Marshall McLuhan says to watch the original 1977 Star Wars: “at the exact moment Solo puts his spaceship into warp speed or ‘Hyper-Space,’ all those pinpoints of light stand still. He’s travelling faster than the Speed of Light, and thus the space freighter becomes simultaneous and everywhere at once—the properties of acoustic space.”

X = signature

X = signature
"Too much of anything, however sweet, will always bring the opposite of what you thought you were getting."

scanning page 69 of a dozen books

scanning page 69 of a dozen books
Do Not Disturb : Grammarian in action [Coach House Office 1978]

program or be programmed

program or be programmed
The consequent process of archetypalisation of Nature ensures that the Earth is now an old "booster-stage"... a quaint form of Camp... a sort of archaeological museum affording immediate access to all past cultures simultaneously on a classified-information basis.

THE SATELLITE DECIDES FOR US THAT OUR FUTURE RELATION TO THE PLANET IS ONE OF "PROGRAM".
DEW-Line Newsletter, Vol.1, #5, Nov.1968

Take Today [1972] : "the consumer becomes a producer..."

Take Today [1972] : "the consumer becomes a producer..."
"My consumers, are they not my producers ..."

dustjacket flap

dustjacket flap
Click image to read : " Visible and Invisible Bias Via Media " by Barrington Nevitt File Format: PDF

joyce into mcluhan

joyce into mcluhan
rotate 180 degrees and ... change the colours

dog-eared

dog-eared
" In cars, clothes, in paperback books; in beards, babies and beehive hairdos, the American has declared for stress on touch, on participation, involvement, and sculptural values. America, once the land of an abstractly visual order, is profoundly "in touch" again with European traditions of food and life and art . .. Perhaps touch is not just skin contact with things, but the very life of things in the mind."

Q + A

Q + A
Q – Do you consider yourself an artist?
MM – Entirely. Always have been. Nothing else.
Q – Then why the doctorate and academe?
MM – I have never attempted to win the respect of my colleagues. I go against the grain.
Q – If people accept your insights?
MM – I would panic. I would assume they lost their noodle.

McLuhan effectively concludes the interview, going on to note that so long as he is violently disapproved of, "I am on the right course."

discordian times

discordian times
"I don't pretend to understand my stuff. After all, my writing is very difficult."

45 rpm

45 rpm
" EVERYTHING WE DO IS MUSIC "


"Light does not have a point of view; it radiates in all directions at once, giving it a spherical, auditory character."

media tricksters : a (barely) " tolerated margin of mess."

media tricksters : a (barely) " tolerated margin of mess."
"Canadians are all a very humble bunch. They take it for granted that everything they do must be second rate. Carpenter and I just blithely assumed that, since nearly everything in the world is second rate at best, there was no reason why we couldn't do something that was first rate right here."

Post Euclidean Space has a 'centre without margins'

Post Euclidean Space has a 'centre without margins'
"Acoustic space" as a McLuhan percept originally emerged from the description of "auditory space" in the behavioural psychology of E.A. Bott of the University of Toronto, which was brought to McLuhan's attention by a colleague in the Ford Foundation Culture and Communication seminars, psychologist Karl Williams. Bott's idea, that auditory space "has no centre or no margins since we hear from all directions simultaneously," immediately attracted McLuhan, who had already been immersed in then-contemporary writers concerned with space, including art and architecture historian Sigfried Giedion, visual artist and designer Laszlo Mohly-Nagy and classicist Francis Cornford, author of "The Invention of Space." With Ted Carpenter, co-founder of the seminars and of the early multidisciplinary journal Explorations, McLuhan gradually expanded the idea of auditory space, christening it "acoustic space" to dramatize its abstract nature. Carpenter contributed Aboriginal, especially Inuit, conceptions of an acoustic space; McLuhan worked out its relation to the contemporary arts and poetry affected by four-dimensional geometry and the new physics.

" my canvasses are surrealist ...

" my canvasses are surrealist ...
... and to call them "theories" is to miss my satirical intent altogether."

THE YEGG

THE YEGG
"I don't know what is inside (the vault); maybe it's nothing. I just sit and start to work. I grope, I listen, I test, I accept and discard; I try out different sequences - until the tumblers fall and the door springs open."

the most dangerous transparency in america

the most dangerous transparency in america
Ellsberg: “EVERY attack now made on WikiLeaks and Julian Assange was made against me and the release of the Pentagon Papers at the time.”

McLuhan's toolkit

McLuhan's toolkit
McLuhan's toolkit includes a firm knowledge of the entire written tradition, the translatio studii, from Homer to the present. Add to that a firm knowledge of the Trivium (Rhetoric, Dialectic and Grammar), an extensive knowledge of English Literature, prose and poetry, a profound knowledge of the English language, an immense vocabulary, and a deep and abiding curiosity about etymology, nourished by a knowledge of French, Latin, German, Greek, etc. The aphoristic style, learned from Bacon and from modern ad-men, provided much more than a way of expressing things. It supplied a way of thinking in outlines and seeing whole structures. Being able to perform traditional multi-level exegesis made short work of assessing complexity in prose and verse, old and new, and gave swift entry into a range of texts. Equally, long practice with Practical Criticism meant a quick and sure means of entry into any human “text” product or service.

Practical Criticism ... the ideal Grammarian’s tool !

Practical Criticism ... the ideal Grammarian’s tool !
Practical Criticism is not theory-based. It is performance-based. ... Practical Criticism relies on observation and critical judgment — learned skills ... Without a theory as a guide McLuhan was influenced by artists and poets in developing the analytical and conceptual tools he relied upon to examine media and communication. He referred to his procedure as starting with a problem and digging into the toolkit for something to open the matter up for elucidation. Chief among his tools of analysis was Practical Criticism, which he viewed as a kind of critic’s Swiss-Army Knife that worked equally incisively across all of the arts and through all areas of culture, from high-brow to low. The argument that emerges from this analysis of McLuhan’s investigative techniques is that many of the conundrums of modern media and culture are understood most effectively through research that transcends the constraints imposed by seeking to make the case for or against the truth of a particular theory. Begin with theory, you begin with the answer; begin with observation, you begin with questions.

straight to the cutout bin : only 4000 sold ...

straight to the cutout bin : only 4000 sold ...
Originally delivered as a massive 600 page collage/manuscript ... "chopped" down to 300 by the 'clueless' publisher who described it as "deliberately obtuse".

META EDIT

META EDIT
" There's not a problem I can't fix, 'cause I can do it in the mix "

EAT THAT QUESTION : THE AESTHETICS OF CYNIC SATIRE

EAT THAT QUESTION : THE AESTHETICS OF CYNIC SATIRE
Information is not knowledge. Knowledge is not wisdom. Wisdom is not truth. Truth is not beauty. Beauty is not love. Love is not music. Music is the best...

“It is perhaps typical of very creative minds that they hit very large nails not quite on the head.”

" ALL NEWS IS FAKE ! " - Marshall McLuhan

" ALL NEWS IS FAKE ! " - Marshall McLuhan
" Journalism is anything you can get away with."

Only puny secrets need protection. Big discoveries are protected by public incredulity.

Only puny secrets need protection. Big discoveries are protected by public incredulity.
" See the problem isn't that WikiLeaks is lying, the problem is that they're telling the truth. "

BACKWARD MASKED MESSAGE delivered via bit torrent

BACKWARD MASKED MESSAGE delivered via bit torrent
Dr. Brian Oblivion : " Your reality is already HALF video hallucination. If you're not careful, it will become TOTAL hallucination. You'll have to learn to live in a very strange new world. "

zombie stance of the technological idiot

zombie stance of the technological idiot
Because of today's terrific speed-up of information moving, we have a chance to apprehend, predict and influence the environmental forces shaping us--and thus win back control of our own destinies. The new extensions of man and the environment they generate are the central manifestations of the evolutionary process, and yet we still cannot free ourselves of the delusion that it is how a medium is used that counts, rather than what it does to us and with us. This is the zombie stance of the technological idiot. It's to escape this Narcissus trance that I've tried to trace and reveal the impact of media on man, from the beginning of recorded time to the present.

vicociclometer : A Downwards Parabola into Sleep

vicociclometer : A Downwards Parabola into Sleep
"Tys Elvenland ! Teems of times and happy returns. The seim anew. Ordovico or viricordo."

420

420
"TV intensifies the already numerous forms of inner-tripping. Colour TV is psychedelic input. The kids are simply putting jam on jam when they take to drugs. ... In the 20's booze created a huge police state as we tried to prop up the old form of social arrangements. Drugs likewise provide a field-day for the Mafia as we try to maintain the patterns of the pre-electric age while the kids are miming electric speeds and the externalization of their nervous systems created by electric circuitry"

a short cut into the electric vortex

a short cut into the electric vortex
The upsurge in drug taking is intimately related to the impact of the electric media. Look at the metaphor for getting high: turning on. One turns on his consciousness through drugs just as he opens up all his senses to a total depth involvement by turning on the TV dial. Drug taking is stimulated by today's pervasive environment of instant information, with its feedback mechanism of the inner trip. The inner trip is not the sole prerogative of the LSD traveler; it's the universal experience of TV watchers. LSD is a way of miming the invisible electronic world; it releases a person from acquired verbal and visual habits and reactions, and gives the potential of instant and total involvement, both all-at-onceness and all-at-oneness, which are the basic needs of people translated by electric extensions of their central nervous systems out of the old rational, sequential value system. The attraction to hallucinogenic drugs is a means of achieving empathy with our penetrating electric environment, an environment that in itself is a drugless inner trip.

Mikhail Bakhtin, Russian literary theorist and critic

Mikhail Bakhtin, Russian literary theorist and critic
Mikhail Bakhtin, a Russian literary theorist and critic, identified fourteen distinct characteristics that are typical of Menippean satire throughout the ages. These include a comic or “carnival” element; freedom from accuracy with inventive plots and philosophical approaches; absurd situations used to seek, reveal, and test the truth of ideas rather than the human character; altered observational standpoints or states of consciousness that enable new perspectives on situations and life; deliberate violations of social conventions to create new awareness of old forms; mixed media forms and genres in which the medium itself assumes a significance beyond its content; and a heightened concern for contemporary issues and salient topics of the day.

spoudogeloion : A CONSCIOUS STRATEGY OF PARODIC CANNABALISM

spoudogeloion : A CONSCIOUS STRATEGY OF PARODIC CANNABALISM
Carnivalesque is a term which refers to a literary mode that subverts and liberates the assumptions of the dominant style or atmosphere through humor and chaos.

CRYPTIC TRICKSTERS

CRYPTIC TRICKSTERS
' Joycing ' words to ' Seim anew ' : " playfully trangressive, subversive and complexly disingenuous ... "

the “cynic effect” – a satirical response that creates new awareness by awakening the dulled perception of the reader. Thus, Menippean satire is not merely humour or irony, but humour or irony with a specific intentionality.

CTRL > ALT > C

CTRL > ALT > C
" All information wants to be downloaded "

NEW MEDIA creates NEW 'NEWS', NEW SPEEDS, NEW RELATIONSHIPS, NEW PATTERNS

NEW MEDIA creates NEW 'NEWS', NEW SPEEDS, NEW RELATIONSHIPS, NEW PATTERNS
“A spectacular paradigm of the information revolution has been developed for the world at large by the Watergate affair. While it seems to specialize in matters of political espionage and image- building, it also draws attention to the fact that the entire educational and commercial establishments, as much as the political and military establishments, depend on data banks of total information concerning both producers and consumers, both the governors and the governed. The Watergate affair makes it quite plain that the entire planet has become a whispering gallery, with a large portion of mankind engaged in making its living by keeping the rest of mankind under surveillance. The FBI includes among its responsibilities keeping under surveillance individual members of the CIA. We thus have a complete scheme of baby-sitters for the baby-sitters — chaperons for chaperons — and it is the business of every commercial establishment to keep all other commercial establishments under surveillance as a minimal condition of survival.”

wikileaks as "scientific journalism" + "information activism" vs "information terrorism"

wikileaks as "scientific journalism" + "information activism"  vs "information terrorism"
“Position papers are secret or confidential documents for the attention of committees, and any office boy can publish these, no matter how top secret they may be. The Pentagon Papers were position papers which may or may not have been studied or discussed by a Congressional committee. They are “the news behind the news”, which used to be considered muckraking but has now become an ordinary dimension of journalism, such as nourishes the underground press and which, in turn, affects the forms and publics of the regular press. What has happened since the old muckraking days of the 1920′s is that espionage, whether political or commercial, has become the largest business in the world, and we take it for granted that the modern newspaper depends on “bugging” the whole community. In fact, we expect the press to “bug” the world and to challenge and penetrate all privacy and identity, whether private or corporate.”

Ww3 will be a global information war with no division between civilian and military participation

Ww3 will be a global information war with no division between civilian and military participation
The true significance of Wikileaks lies not in " THE CONTENT " of the latest document dump but in THE MEDIUM [ ie. the global information technology environment ] that made it possible, which has already shown itself to be a potent weapon to undermine official lies, expose abuses and defend human rights.

The WikiLeaks story is the first time we have seen 'the international community' attempt to censor a website dedicated to the principle of transparency.

DOUBLE TAKE : out and safe !

DOUBLE TAKE : out and safe !
“A point of view can be a dangerous luxury when substituted for insight and understanding.”

CANADIANS = GOAL-LESS SLACKERS

CANADIANS = GOAL-LESS SLACKERS
" Having no national identity, Canada has never had any goals ... That's why Canada is not as frustrated and therefore not as aggressive as most countries..."

A CRITICS SWISS ARMY KNIFE : GRAMMATICA MAKES A COMEBACK

A CRITICS SWISS ARMY KNIFE : GRAMMATICA MAKES A COMEBACK
At St. Louis, McLuhan believed that he, virtually single handed, was pioneering the techniques of Richards, Empson and Leavis in the United States."

the ancient quarrell : rhetoric vs dialectics vs grammatica

the ancient quarrell : rhetoric vs dialectics vs grammatica
The Trivium : 3 different ways of viewing the World

NORTHERN LIGHT

NORTHERN LIGHT
" Canadians are cold but few are frozen ... "

post information RE'BRAND'ing : ALL INFORMATION WANTS TO BE LEAKED

post information RE'BRAND'ing : ALL INFORMATION WANTS TO BE LEAKED
WikiLeaks 'document dump' has unintended Post-Information effects :
enhances new levels of ' diplomatic double-speak' ,
obsoleces ' transparency ' and ' accountability ',
retrieves the need for greater ' Secrecy + Control ',
flips into ' Global Menippean Phatic Involvement '

post-information studies : WIKILEAKS

post-information studies : WIKILEAKS
" All Information wants to be free ... "
" All Information wants to be ' leaked ' ... "

INSIDE THE FIREWALL

INSIDE THE FIREWALL
The 22 year old was described by former classmates as a "trouble-making, authority-hating computer geek"

" Manning : I would come in with music on a CD-RW labelled with something like "Lady Gaga"… erase the music… then write a compressed split file ... no-one suspected a thing ... perfect example of how not to do INFOSEC ... listened and lip-synced to Lady Gaga's Telephone while exfiltratrating possibly the largest data spillage in american history ... pretty simple, and unglamorous ... weak servers, weak logging, weak physical security, weak counter-intelligence, inattentive signal analysis … a perfect storm."

THE WELL ADJUSTED MAN IS A ROBOT !

THE WELL  ADJUSTED MAN IS A ROBOT !
" Conformity, Adaptability, Somnambulism ! "

Grammarian Tool Kit

Grammarian Tool Kit
"I should prefer to de-fuse this gigantic human bomb by starting a dialogue somewhere on the side-lines to distract the trigger-men, or to needle the somnambulists."
- Marshall McLuhan 1955

WEB 3.0 : " We are the genitals of our technology. We exist only to improve next years model."

WEB 3.0 : " We are the genitals of our technology. We exist only to improve next years model."
Self Invasion : " As we transfer our whole being to the data bank, privacy will become a ghost or echo of its former self and what remains of community will disappear."

NEVERMIND ( ' the content ' )

NEVERMIND ( ' the content ' )
Emily Litella : " What's all this talk about
violins in the media ??? "

SYMBALLEIN

SYMBALLEIN
THROWING A SNOWBALL WITH A ROCK IN IT – Momentum Mori for Marshall McLuhan
- By Gerald O’Grady

Help Beautify Junkyards !

Help Beautify Junkyards !
Throw Something Lovely Away Today

Thomas Nashe : Pierce Penilesse, His Svpplication to the Divell (1592)

Thomas Nashe : Pierce Penilesse, His Svpplication to the Divell (1592)
" Nor so, nor so, good brother bottle-ale, for there are other places besides where money can bestow it selfe: the signe of the smock will wipe your mouth cleane; and yet I haue heard yee haue made her a tenant to your tap-houses. But what shall hee doo that hath spent himselfe? where shall hee haunt? Faith, when Dice, Lust, and Drunkennesse, and all haue dealt vpon him, if there be neuer a Playe for him to goe too for his pennie, he sits melancholie in his Chamber, deuising vpon felonie or treason, and howe he may best exalt himselfe by mischiefe."

Nanabush - The TRICKSTER

Nanabush - The TRICKSTER
a "trickster" is that mythological figure who hovers on the borders of conscious and unconscious where light and shadows play tricks. In these twilight border zones there are no themes, no patterns, no shapes. Pursuit of the McLuhan trickster is even more difficult because he was a master of playing tricks with words. In fact, it was McLuhan himself who once said "I don't necessarily agree with everything I say."

Maclean's September 1967

Maclean's September 1967
To the McLuhanmobile Robin !!!

Trinity Hall Rowing Oar 1936

Trinity Hall Rowing Oar 1936
McLuhan's prized possession. [ click image for detail ]

TORONTO IS A HAPPENING ! ?

TORONTO IS A HAPPENING ! ?
Toronto in the 50s personified McLuhan’s technophobia. It was a boring, forgotten city of three-quarters of a million people. Theall calls it an "overgrown village" adding it was a "somewhat idyllic…still semi-colonial, marginally contemporary city…a sedate, stuffy city where on Sundays the major department store drew curtains across its windows, stores did not sell cigarettes, and people could not have wine or other alcoholic beverages with a restaurant meal…There was no television; the only radio network, the Canadian Broadcasting Corporation (CBC)…was government owned."

The Tool Kit

The Tool Kit
Literally, Understanding Media is a kit of tools for analysis and perception. It is to begin an operation of discovery. It is not the completed work of discovery. It is intended for practical use. Most of my work in the media is like that of a safecracker. In the beginning I don’t know what’s inside. I just set myself down in front of the problem and begin to work. I grope, I probe, I listen, I test — until the tumblers fall and I’m in. That’s the way I work with all these media.

I’m perfectly prepared to scrap any statement I ever made about any subject once I find that it isn’t getting me into the problem. I have no devotion to any of my probes as if they were sacred opinions. I have no proprietary interest in my ideas and no pride of authorship as such. You have to push any idea to an extreme, you have to probe. Exaggeration, in the sense of hyperbole, is a major artistic device in all modes of art. No painter, no musician ever did anything without extreme exaggeration of a form or a mode, until he had exaggerated those qualities that interested him.
- McLuhan Hot + Cool, Stearn, 1967: 58, 62-63

' The Tool Kit ' in Understanding Media: The Extensions of Man consists of the seven chapters in Part One. They detail seven general principles of media in shaping culture and society. Understanding Media was conceived and written as a companion to a volume that had appeared a short while earlier, Understanding Poetry (1960) by Cleanth Brooks and Robert Penn Warren. It was the first American text to employ techniques of Practical Criticism. From the first, McLuhan continued to insist that Understanding Media was not a finished product but a group of beginnings, a tool kit and some preliminary forays into new territory.

ITOOWKWTHIGO

ITOOWKWTHIGO
Barry Day - I'm The Only One Who Knows What The Hell Is Going On - The message of Marshall McLuhan, Lintas London (1967)

THE NEW AMERICAN VORTEX : "The Case of the Missing Anecdote"

THE NEW AMERICAN VORTEX : "The Case of the Missing Anecdote"
This unpublished work is a collection of published and unpublished essays assembled by McLuhan ca. 1949. It appears that "The New American Vortex" was the intended title for the book, in addition to being the title of the lead essay. This sub-series consists of manuscripts and typescripts of the articles to be included in the work and a proposed table of contents.

UNPUBLISHED manuscript 'Prelude to Prufrock' - National Archives of Canada

UNPUBLISHED manuscript 'Prelude to Prufrock' - National Archives of Canada
This unpublished work is an anthology of early McLuhan essays on English literature, and seems to have been written in the 1940s. The sub-series consists of manuscripts and typescripts of short essays on Scott, Austen, Crabbe, Lamb, Coleridge, Wordsworth, Browning, Byron, Keats, and Shelley, and is divided in two parts, each part consisting of separate drafts of the essays.

RAZUMIJEVANIJE MEDIJA

RAZUMIJEVANIJE MEDIJA
" If I stopped to explain everything I said I’d never get anywhere, besides there has to be something for ' The Reader ' to do.”

TRIBAL MOOD MUD : " Self-amputation forbids self-recognition "

TRIBAL MOOD MUD : " Self-amputation forbids self-recognition "
Thunder 10: Television. Back to tribal involvement in tribal mood-mud. The last thunder is a turbulent, muddy wake, and murk of non-visual, tactile man.

GRUNGE

GRUNGE
"I find pop culture monstrous and sickening ...
I study it for my own survival."

“the study of effects rather than the assertion of values.”

“the study of effects rather than the assertion of values.”
"He preferred 'put-ons' to 'put-downs'. "

" Society always prefers somnambulism to awareness.”

" Society always prefers somnambulism to awareness.”
In Dagwood Bumstead, McLuhan saw the archetypal American man as a hen-pecked husband and failed father : “He is an apologetic intruder into a hygienic, and save for himself, a well-ordered dormitory. He attempts to eke out some sort of existence in the bathroom or on the sofa (face to the wall) ... He is a joke which the children thoroughly understand. ”

'working title' for The mechanical bride

'working title' for  The mechanical bride
' The Guide to Chaos ' ( the other working title) was ditched for being 'too anarchistic' ... American Everyman : Dagwood Bumstead = emasculated drone

rip-off technique


" If you study symbolism you will discover that it is a technique of rip-off by which figures are deliberately deprived of their ground."

Don Theall : "...Such a poetic technique permits McLuhan to merge figure and ground to study their interplay in communication and to involve his audience in participating actively in the process of understanding."

SCENES FROM A DOWNWARDS PARABOLA INTO SLEEP

SCENES FROM A DOWNWARDS PARABOLA INTO SLEEP
Film by Etrog, Text by McLuhan

FAMOUS FOR BEING FAMOUS

FAMOUS FOR BEING FAMOUS
" To reward and make celebrities of artists can be a way of ignoring their prophetic work, and preventing its timely use for survival." - M.M.

SUSTAINABLE PULSING, DISPERSED, NON-LINEAR ATTACKS

SUSTAINABLE PULSING, DISPERSED, NON-LINEAR ATTACKS
"My approach to the media is never from a point of view but is in fact a 'swarming' "...

JIM +MAC @ THE KELLY

JIM +MAC @ THE KELLY
" Our wholemole millwheeling vicociclometer, a tetradomational gazebocroticon ... autokinatonetically preprovided with a clappercoupling"

"AMERICAN ADVERTISING" in HORIZON OCTOBER 1947

"AMERICAN ADVERTISING" in HORIZON OCTOBER 1947
A pivotal piece for McLuhan, his first attempt at cultural anthropology and treating popular culture seriously (... but not too seriously ! ) and a prelude to The Mechanical Bride in 1951.

Québécois Edition

Québécois Edition
" The TV image is the first technology to project or externalize our tactile sense." (1961)

Les prolongements technologiques de l'homme

Les prolongements technologiques de l'homme
Le fait essentiel de la communication, c'est la communication elle-même et ses " média " (langage, argent, imprimé, mode, télévision ou cybernétique), plutôt que le message communiqué. Le "message", c'est à dire le contenu de la communication, n'est qu'un leurre qui détourne l'attention pendant que le "médium" exerce une action d'autant plus profonde qu'elle nous échappe. Cet ouvrage analyse d'une façon intuitive et parfois familière la nature des technologies qui constituent notre "environnement"; elles sont les prolongements de nos organes physiques et de notre système nerveux, destinés à en accroître la force et la rapidité.
"Nous sommes tout à coup désireux de voir les gens et les choses se montrer tels qu'ils sont. Il faut voir dans cette attitude nouvelle une foi profonde en l'harmonie fondamentale de tout l'être. C'est avec cette foi que j'ai écrit le livre que voici". - Marshall McLuhan

post-humanism

post-humanism
" When this circuit learns your job, what are you going to do? "

Contraexplosion

Contraexplosion
"Joyce had essentially discovered the tetrad once he had seen through the television form. He even organized the large-scale structure of the WAKE on the tetrad: Book One deals with the amplification of technology. Book Two is concerned with the obsolescence of technologies. Book Three deals with the retrieval of forms, and Book Four is modeled on its "flipping-into-its-opposite" feature of technologies."

McLuhan Letter to Jaqueline Tyrwhitt, May 11, 1964

McLuhan Letter to Jaqueline Tyrwhitt, May 11, 1964
"... Joyce is quite explicit that (page 501) as the alphabet ends its cycle we move out of visual space into discontinuous auditory space again. This he mentions as the return to "Lewd's Carol", that is, through the looking glass into the world of non-Euclidean space once more, lewd, ignorant, tribal, involved totally as in group singing... "
[ click image above to see/read the whole letter ]

magical priesthood : ELIOT, JOYCE, LEWIS + POUND

magical priesthood : ELIOT, JOYCE, LEWIS + POUND
" Talk about blind spots in regions of maximal impact! Looking at The Diabolical Principle just now I read loud and clear that art must be totally environmental. It must be the content of nothing whatever. Ergo, the VORTEX = the totally environmental .… Lewis wants nothing less for Art than the power to create total environments for Life and Death. There must be no art as content of some other set of skills or interest.…I find it a bit staggering to confront Lewis as a man who really wanted to be Pontifex maximus of a magical priesthood. I suppose Yeats, Joyce and Pound had similar aspirations. Their priesthood was to create new worlds of perception. They were to be world engineers who shaped the totality of human awareness. Their pigments and materials were not to be paint or words but all the resources of the age. Such were the Pharaohs. They made of the world a perception Lab .… The mode of great Art. The environment as ultimate artefact."
McLuhan to Wilfred Watson, 4 October 1964

high definition pro + con paperback

high definition pro + con paperback
With a bonus McLuhan rebuttal

ergonomically challenged

ergonomically challenged
McLuhan designed 'The Tripod Chair' in July 1965 and a prototype was manufactured in August 1966 for display at the Canadian Pavillion at Expo '67

McLuhan's CORPORATE SYMBOLIST POEM

McLuhan's CORPORATE SYMBOLIST POEM
“If you take away the dateline from any newspaper whatever, you have a quite handsome surrealist poem. … The dateline presents a plausible pretext of rationality, meaning, connection.”

" Doctor, your diagnosis is different from all the other doctors "

" Doctor, your diagnosis is different from all the other doctors "
"Well, the autopsy will show that I was right."

“ There’s Money In Comics ”

“ There’s Money In Comics ”
Stan Lee : " DON’T WRITE DOWN TO YOUR READERS! It is common knowledge that a large portion of comic magazine readers are adults, and the rest of the readers who may be kids are pretty sharp characters. They are used to seeing movies and listening to radio shows… a great deal of thought goes into every story; and there are plenty of gimmicks, sub-plots, human interest angles…. "

McLuhan : " This happens to be true. In the matter of intellectual quality there is little to choose between Dare Devil Comics and Gone With the Wind and between the claims made for the romantic movie of our day, just as in the emotional pattern there is little or no difference between the ‘middle-brow’ and the ‘low-brow.’ The difference is mainly in the amount of lush verbiage and opulence of turnout. There is no question of perception or taste in the genteel movie or novel or in the pulps. But the superiority of the pulps is in their absence of pretentiousness, and the readers of this form of entertainment are altogether undeceived by it. They are never under the impression of having bought or read anything with ‘class.’ "

De mens in het elektronisch tijdperk

De mens in het elektronisch tijdperk
S T R O O O O O M V E R S N E L L I N G !!!

unpublished

unpublished

MEME HOUSE

MEME HOUSE
Eric McLuhan is more specific about the role Menippean satire plays in creating awareness among an otherwise oblivious public.

As an active form, a Menippean satire goes to any extreme necessary in order to frustrate objectivity or detachment on the part of the reader. … Cynics, and Diogenes in particular … were often referred to as ‘laughing philosophers,’ for they refused to take seriously any political, private, social, intellectual, or other kind of pretentiousness. (McLuhan, 1997, p. 5)

Instead they create what Eric McLuhan calls the “cynic effect” – a satirical response that creates new awareness by awakening the dulled perception of the reader. Thus, Menippean satire is not merely humour or irony, but humour or irony with a specific intentionality.

Joyce Portrait

Joyce Portrait
by Wyndham Lewis

VORTOGRAPHS - Alvin Langdon Coburn

VORTOGRAPHS - Alvin Langdon Coburn
In 1916, Coburn met Ezra Pound, who introduced him to the short-lived Vorticism movement in Britain. These new visual aesthetics intrigued Coburn and, provoked by his growing spiritual quest, he began to re-examine his photographic style. He responded by making a bold and distinctive portrait of Pound, showing three over-lapping images of differing sizes. Within a brief period he moved from this semi-representative image to a series of abstract images that are among the first completely non-representative photographs ever made.

To make these images Coburn invented a kaleidoscope-like instrument with three mirrors clamped together, which when fitted over the lens of the camera would reflect and fracture the image. Pound called this instrument a "Vortescope" and the resulting photographs "Vortographs". He made only about 18 different Vortographs, taken over a period of just one month, yet they remain among the most striking images in early 20th century photography.

blast/counterblast

blast/counterblast
" Self-amputation forbids self-recognition "

Throwing realism out with the bathwater ...

Throwing realism out with the bathwater ...

" Give me a place to stand, and I will move the earth." — Archimedes

" Give me a place to stand, and I will move the earth." — Archimedes
" Today, Archimedes would have pointed to our electric media and said, " I will stand on your eyes, your ears, your nerves, and your brain, and the world will move in any tempo or pattern I choose." We have leased these "places to stand" to private corporations."

turntablism

turntablism
" In his own case, Edison's determination to give the phonograph, like the telephone, a direct practical use in business procedures led to his neglect of the instrument as a means of entertainment. Failure to foresee the phonograph as a means of entertainment was really a failure to grasp the meaning of the electric revolution in general. In our time we are reconciled to the phonograph as a toy and a solace; but press, radio, and TV have also acquired the same dimension of entertainment. Meantime, entertainment pushed to an extreme becomes the main form of business and politics. Electric media, because of their total "field" character, tend to eliminate the fragmented specialities of form and function that we have long accepted as the heritage of alphabet, printing, and mechanization. The brief and compressed history of the phonograph includes all phases of the written, the printed, and the mechanized word. It was the advent of the electric tape recorder that only a few years ago released the phonograph from its temporary involvement in mechanical culture. Tape and the l.p. record suddenly made the phonograph a means of access to all the music and speech of the world. Before turning to the l.p. and tape-recording revolution, we should note that the earlier period of mechanical recording and sound reproduction had one large factor in common with the silent picture. The early phonograph produced a brisk and raucous experience not unlike that of a Mack Sennett movie."

Clip On Narcissus : The Agenbite of Outwit

Clip On Narcissus : The Agenbite of Outwit
" The point of the Narcissus myth is not that people are prone to fall in love with their own images but that people fall in love with extensions of themselves which they are convinced are not extensions of themselves. This provides, I think, a fairly good image of all of our technologies, and it directs us towards a basic issue, the idolatry of technology as involving a psychic numbness."

KROKER REMIX

KROKER REMIX
"A superstar today is just another word for a sitting duck." - Marshall McLuhan

THIS IS NOT A PIPE : “... it was hand-rolled along the thigh of a Tahitian maiden ..."

THIS IS NOT A PIPE :  “... it was hand-rolled along the thigh of a Tahitian maiden ..."
" Cigarettes are for people who don't enjoy tobacco ..."

" Outtragedy of poetscalds!, Acomedy of letters " [ FW 425.24]

aspen 4

aspen 4
"It is really more fun to join in the quest for discoveries than to try and classify and evaluate the processes in which I am involved."

MAGISCHEN of wychwood park

MAGISCHEN of wychwood park
'Tis optophone which ontophanes. List! Wheatstone's magischen lyer. They will be tuggling foriver. They will be lichening for allof. They will be pretumbling forover. The harpsdischord shall be theirs for ollaves."

THE DOWNLOAD DOWNLOW

THE DOWNLOAD DOWNLOW
" hierarchitectitiptitoploftical, with a burning bush abob off its baubletop and with larrons o'toolers clittering up and tombles a'buckets clottering download. "

A book with no table of contents, no index, no organization, no discussion, no argument...

A book with no table of contents, no index, no organization, no discussion, no argument...
" ...Without the countervailing balance of natural and physical laws, the new video-related media will make man implode upon himself. As he sits in the informational control room, whether at home or at work, receiving data at enormous speeds — imagistic, sound, or tactile — from all areas of the world, the results could be dangerously inflating and schizophrenic."

NO MSG ... BUT YOU'RE USUALLY HUNGRY AN HOUR LATER

NO MSG ... BUT YOU'RE USUALLY HUNGRY AN HOUR LATER
The pictographic and ideographic nature of Chinese characters renders Chinese thinking, among other things, 1. analogical 2. nonlinear 3. concrete 4. holistic 5. intuitive 6. in harmony with nature.

Achtung Baby !

Achtung Baby !
"Whereof one cannot speak, thereof one must be silent" — Wittgenstein

CHERRY + GREY

CHERRY + GREY
Voted most likely to start a Centre for Culture and Technolgy

I'M FEELING LUCKY !

I'M FEELING LUCKY !
" One chap googling the holyboy's thingabib and this lad wetting his widdle. "

L'ETRANGER

L'ETRANGER
"The road to understanding media effects begins with arrogant superiority. If one lacked this sense of superiority, this detachment, it would be quite impossible to write about them. It would be like an octopus attacking the great pyramids."

post information studies

post information studies
"Deception is the new discourse. Electric light only offers a convincing illusion of daylight, its 'content' being all the activities that are now permitted to take place after dark. As such it represents a complex simulation of experience that passes virtually unnoticed at a time when digital technology is in the process of rendering itself invisible. Hardware and software are converging to the point of total dematerialization. The old configurations of data streaming will eventually vanish into one another, leaving the replication of sound and vision as the sole industry standard for communication. Information ceases to be an intelligible part of the environment, but functions as an element instead: boundless, formless, creating vast artificial ecosystems out of networked systems."
from "The Future is Back" by Ken Hollings 19 Feb 2010

FOLLOW THE HIDDEN GROUND

FOLLOW THE HIDDEN GROUND
'The electric light escapes attention as a communication medium just because it has no 'content'. And this makes it an invaluable instance of how people fail to study media at all.'

mars[HAL]9000 : " Tomorrow is our permanent address."

mars[HAL]9000 : " Tomorrow is our permanent address."
McLuhan at a Kubrick '2001' sneak preview :
fell asleep ... awoke ... snuck out ... left early.

McLuhan Discordian Stamp : "It's nice to have the avant-garde behind you."

McLuhan  Discordian Stamp : "It's nice to have the avant-garde behind you."
The Magnum Opiate of Meereschal MacMuhun
The Winnipigeon

maelstrom brothers

maelstrom brothers
" We were the first that ever burst
into that silent sea ... "

A CONSCIOUS STRATEGY OF GROUCHO DALI-ISM :
" Quote me as saying I was mis-quoted."

A CONSCIOUS STRATEGY OF GROUCHO DALI-ISM : <br>" Quote me as saying I was mis-quoted."
" I satirize at all times, and my hyperboles are as nothing compared to the events to which they refer."

patron saint

patron saint
Detachment and ambivalence encourages simultaneous contradictory or paradoxical approaches to the same material.

WHAT IF HE'S RIGHT ? !

WHAT IF HE'S RIGHT ? !
He sits in a little office off on the edge of the University of Toronto that looks like the receiving bin of a second-hand book store ... he doesn't seem to care what he wears. If he feels like it, he just puts on the old striped tie with the plastic neck band. You just snap the plastic band around your neck and there the tie is, hanging down and ready to go, Pree-Tide.

project 69 : "NEW MEDIA ARE NOT BRIDGES BETWEEN MAN AND NATURE; THEY ARE NATURE."

project 69 : "NEW MEDIA ARE NOT BRIDGES BETWEEN MAN AND NATURE; THEY ARE NATURE."
Report on Project in Understanding New Media prepared for and published by The National Association of Educational Broadcasters for the Department of Education, Washington, D.C., 1960

CLASSROOM WITHOUT WALLS

CLASSROOM WITHOUT WALLS
Designed as a Grade 11 media literacy textbook, it was published in 1977 in the United States and was quickly ignored by everyone.

subliminal

subliminal
I have insisted that any new structure for codifying experience and moving information, be it alphabet or photography, has the power of imposing its structural character and assumptions upon all levels of our private and social lives – even without the benefit of concepts or of conscious acceptance…. That is what I’ve always meant by “the medium is the message”.
Interview with Thomas P. McDonnell, U.S. Catholic, 1966

services, disservices, 'allatonceness', figures 'detached' from ground + side effects

All situations are composed of an area of attention [figure] and a very much larger (subliminal) area of inattention [ground] ….Figures rise out of, and recede back into, ground….for example, at a lecture, the attention will shift from the speaker’s words to his gestures, to the hum of the lighting or street sounds, or to the feel of the chair or a memory or association or smell, each new figure alternatively displaces the others into ground…The ground of any technology is both the situation that gives rise to it as well as the whole environment (medium) of services and disservices that the technology brings with it. These are side effects and impose themselves willy-nilly as a new form of culture.

dissociated sensibility : "Never did a person give so many clues as to how to understand his work."

dissociated sensibility : "Never did a person give so many clues as to how to understand his work."
Holmes genius for constructing patterns from chaotic surface events is a critical perceptual tactic for the electronic/information age ...

futile holeopathic 'tiny note' protest

futile holeopathic 'tiny note' protest
" Television kills telephony in brothers' broil. Our eyes demand their turn. Let them be seen! And wolfbone balefires blaze the trailmost if only that Mary Nothing may burst her bibby ..."

COUNTER INTELLIGENCE

COUNTER INTELLIGENCE
1970 Covert Smear Campaign
[ click image to enlarge ]

MEDIA ECOLOGY 'CUL DE SAC'

MEDIA ECOLOGY 'CUL DE SAC'
[1:1 13.5] " ... silence speaks the scene. Fake! So This Is Dyoublong? Hush! Caution ! Echoland ! How charmingly exquisite! It reminds you of the outwashed engravure that we used to be blurring on the blotchwall ..."

Network 1951 - unpublished

Network 1951 - unpublished
"a dove launched from an ark to discover not whether there is land, but whether there are men."

more metonymy

more metonymy
" Classification makes some people feel more secure. It seems to relieve them of any need for further study."

McLuhan did not trust the academic's love of classification and simplification, as this could distort the truth out of a desire for clarity.

POST-TACTILE

POST-TACTILE
'Those who do not learn from the future are condemned to repeat it' - Destroy All Monsters

heavy metal thunder

heavy metal thunder
McLuhan recognized in Joyce 'the prescient explorer', one who used patterns of linguistic energy to discern the patterns of culture, society and technology.

"The sounds we utter are structured in acoustic space by noise spaced in silence."

"The sounds we utter are structured in acoustic space by noise spaced in silence."
Explorations explored the grammars of such languages as print, the newspaper format and television. It argued that revolutions in the packaging and distribution of ideas and feelings modified not only human relations but also sensibilities. It further argued that we are largely ignorant of literacy's role in shaping Western man [and woman], and equally unaware of the role of electronic media in shaping modern values. Literacy's vested interests were so deep that literacy itself was never examined. And the current electronic revolution is already so pervasive that we have difficulty in stepping outside of it and scrutinizing it objectively. But it can be done, and a fruitful approach is to examine one medium through another..."

STEPHEN 'GUITAR' HERO

STEPHEN 'GUITAR' HERO
" The Wake is not, like a novel, to be read all at one go, but to be sampled and sipped and relished in bits. And used. "

RAINDANCE

RAINDANCE
" ( O my shining stars and body ! ) how hath fanespanned most high heaven the skysign of software advertisement ! "

RADICAL SOFTWARE = BERYL KOROT


SONY PORT-A-PAK = PORTABLE VIDEO
1967 : the first portable video recording device was the Sony CV-2400 Video Rover.
" The Portapak would seem to have been invented specifically for use by artists. Just when pure formalism had run its course; just when it became politically embarrassing to make objects, but ludicrous to make nothing; just when many artists were doing performance works but had nowhere to perform, or felt the need to keep a record of their performances; just when it began to seem silly to ask the same old Berkleean question, 'If you build a sculpture in the desert where no one can see it, does it exist?'; just when it became clear that TV communicates more information to more people than large walls do; just when we understood that in order to define space it is necessary to encompass time; just when many established ideas in other disciplines were being questioned and new models were proposed - just then the Portapak became available."

NO OBJECTION

NO OBJECTION
" The modern Red Ridinghood,
reared on iPod commercials,
has no objections to being eaten
by the wolf. "

this is not a bagpipe

this is not a bagpipe
"All electric forms whatsoever have a decentralizing effect, cutting across the older mechanical patterns like a bagpipe in a symphony."
Marshall McLuhan, Understanding Media, 1964, p.167

"I'm not really here, I just stick around for my friends."

"I'm not really here, I just stick around for my friends."
"Consequently, the steady announcement of new telematic 'discoveries' - such as, molecular computer chips, cell-sized nano bio-engines for 'invisible travel' through the blood stream, new genetic hybrids from the labs of all the recombinant geneticists - attracts not a ripple of discontent nor a muted cry of ideological discord because these manifestations of 'technology outreach' into the body electronic are less a brave new horizon of telematic wilderness clear-cutting, than an already nostalgic sign of our (wired) past."
Arthur Kroker and Michael A. Weinstein, Data Trash, 1994, p.74

"A hand from the cloud emerges, holding a chart expanded."

"A hand from the cloud emerges, holding a chart expanded."
"I thought we achieved anarchy very completely long ago ... I didn't realize it was something that remained to be done.
And I think we're going further in every minute."

UN'FINN'ISHED + UNPUBLISHED : " Electricity ended sequence by making things instant "

UN'FINN'ISHED + UNPUBLISHED : " Electricity ended sequence by making things instant "
We're back in Acoustic Space: " electricity is not a thing that "flows" but is "the condition we observe when there are certain spatial relationships between things."

Aren't they going to turn that down ?


" The Go-go Dancer ... Virgin in deep frieze. The inner trip doesn’t need any connections with the outer world. The dancers become icons, things. There is no storyline. They live out of time in an eternal present. Growing up absurd in the Theatre of the Absurd ...
Sound, in the new world, of song and dance, is not for listening ...its for 'making' ..."

"gorilla" theater

"gorilla" theater
The Yippies' most famous actions was "an attack" on the New York Stock Exchange where they threw money to the floor which precipitated a huge brawl for the scattered dollar bills ... as well as their involvement at the 1968 Democratic National Convention in Chicago, at which they nominated a pig for president.

Clip On Wolfe : a "take-off" or a "put-on" ?

Clip On Wolfe : a "take-off" or a "put-on" ?
" The topless waitress is the opening wedge of the trial balloon "

"In the future, everyone will have privacy for 15 minutes." - Bob Dobbs

"In the future, everyone will have privacy for 15 minutes." - Bob Dobbs
cf. "McLuhan and Recent Art History" by Frank Gillette 1998

Revolution for the hell of it !

Revolution for the hell of it !
In part, the Yippies borrowed this epistemological model from the aphoristic thinking of mass media guru Marshall McLuhan ... The Yippies knew and believed what McLuhan said about modern politics and television : "The party system has folded like the organizational chart. Politics and issues are uesless for election purposes since they are too specialized and hot. The shaping of a candidate's integral image has taken the place of discussing conflicting points of view."

Rudy de Harak

Rudy de Harak
How many 'communication theorists' does it take to screw in a light bulb ?
An infinite number and the process goes on forever.

507 Gertrude Avenue, Winnipeg

507 Gertrude Avenue, Winnipeg
Ph. 47835 : " Home, Home on the range ..."

Earl Grey (Junior High) School

Earl Grey (Junior High) School
Fort Rouge School District, 340 Cockburn Street (at Garwood Avenue), Winnipeg

Gladstone Elementary School

Gladstone Elementary School
Fort Rouge School District, Winnipeg (corner of Osborne, Corydon, and Pembina Highway)

" I AM I BECAUSE MY LITTLE DOG KNOWS ME "

" I AM I BECAUSE MY LITTLE DOG KNOWS ME "
file under " Wyndham Lewis as 'hidden ground' "...
Gertrude Stein to McLuhan :
"What are people like you doing here at Cambridge ? "

" Writing about music is like dancing about architecture ! "

" Writing about music is like dancing about architecture ! "
" The Aesthetics of Rock"
( Something Else Press 1970 ) :
"Tactility as Unknown Tongue"

" WORDS WON'T STAY PUT "

" WORDS WON'T STAY PUT "
I.A. RICHARDS : " PROTO-FLARF-IST ? "

PROVOCATIVE IDIOCY

PROVOCATIVE IDIOCY
1970s backlash : Hans Magnus Enzensberger dismissed McLuhan as a 'charlatan' who wrote nothing more than 'provocative idiocy' . Having absolutely no conception of the tradition Menippean Satire, Hans later died when an emergency 'sense of humour' transplant failed.

" ... WE DON'T GET EXCITED AT WHAT WE HAVE INVENTED, WE HUNT MACHINES ..."

" ... WE DON'T GET EXCITED AT WHAT WE HAVE INVENTED, WE HUNT MACHINES ..."
" Laughter is the sudden handshake of mystic violence and the anarchist."
Wyndham Lewis

Kelvin Rowing Club 1927

Kelvin Rowing Club 1927
" We don't know who discovered water, but it certainly wasn't a rower. "

1928 Kelvin Yearbook

1928 Kelvin Yearbook
" We grew up with him telling us he was a Prairie boy and a Winni-pigeon " said his daughter Elizabeth ... "He always said Winnipeg is where he was from."

NO DOME FOR HOME

NO DOME FOR HOME
Gerald O'Grady : " The American Pavilion was a celebration of Pop Art housed in a resplendent geodesic dome designed by R. Buckminister Fuller, a structure which McLuhan tried to purchase to house his Centre for Culture and Technology in Toronto. "

Unfortunately, funding was nowhere to be found. McLuhan was undaunted: "We shall concentrate upon achieving an intellectual identity rather than a physical one," he maintained. Thus, the Centre's physical incarnation remained McLuhan's small office in the English Department at St. Michael's College until Professor Arthur Porter, the acting director of the Centre while McLuhan was at Fordham U. in 1967 - 68, obtained the Coach House for McLuhan's Centre.

CYBERNETIC SERENDIPIDITY ?

CYBERNETIC SERENDIPIDITY ?
"A McLuhan Megillah" : Fluxus Happening 1966

" I KNOW IT LIKE THE PALM OF MY HAND "

" I KNOW IT LIKE THE PALM OF MY HAND "
"All takes are mistakes" - Stan Brahkage

UNPUBLISHED 1952

UNPUBLISHED 1952
"If we grant that human existence is the state of damnation, two possibilities follow. Either we can learn to retrace the stages of our fall into matter, and so escape, or we can devise some means of extinction of personality. The pagan art and culture of the world, past and present, is divided in the pursuit of these alternatives. On one hand art is followed as a continuous labyrinth in which by blind, dogged persistence we may struggle upward by means of will power and ethical struggle. On the other hand there is the intellectual course presented by Mr. Eliot, in which we move from one intensity to another, towards a final flash of awareness and extinction. In the one art - that linked with Plato's cave man - Time, continuity, dialectic, are of the essence. In the other, time is lost in simultaneities and juxtapositions."

Master of Implosion

Master of Implosion
" Less an idiot than intellectual jester in the humanist tradition of Erasmus's folly, Joyce's wit, and Rabelais's bawdiness, McLuhan played the clown in order to infiltrate specialist discourses and cross the wires of disciplines and satirise them in a mode he called 'anti-environmental'. While McLuhan may have lacked the sense of folly as a philosophical vocation, by playing the clown he was also playing at being an artist. He chose eclecticism over the effort to synthesize. He used probes, puns, blasts and counterblasts, and the mosaic method instead of interrative strategies. He was a media artist who created the new form that Donald Theall (1971) dubbed "the concrete essay" with its collide-oscopic principles of typographic play, surrealistic juxtaposition of images, and unfortunately, heavy doses of technological mystification."

UNPUBLISHED

UNPUBLISHED
" Today, the business of business is becoming the constant invention of new business "

UNPUBLISHED

UNPUBLISHED
"XEROX makes everybody a publisher" :
a study of the impact of xerography on literacy and publishing

THE FUTURE AIN'T WHAT IT USED TO BE ! ( and neither is the past or the present )

THE FUTURE AIN'T WHAT IT USED TO BE ! ( and neither is the past or the present )
" The 20th century is the century in which 'change' changed. "

SEVEN TYPES OF AMBIGUITY

SEVEN TYPES OF AMBIGUITY
empson paraphrase : " The only form of response that people in general ever make to anything is a numb, somnambulist response. They do whatever happens to come into their heads - like tulips."

RETRIEVAL, RESUSCITATION OR REANIMATION ?

RETRIEVAL, RESUSCITATION OR REANIMATION ?
cf. : "McLuhan and Holeopathic Quadrophrenia: The Mouse-that-Roared Syndrome" by Bob Dobbs

WORKING TITLE

WORKING TITLE
"The Mechanical Bride is really a new form of science fiction, with ads and comics cast as characters. Since my object is to show the community in action rather than *prove* anything, it can indeed be regarded as a new kind of novel." - LETTERS, p.217.

COINTEL PRO

COINTEL PRO
Black Op : Rhetorical skillz to pay the billz

DEAD LIST

DEAD LIST
January 9th, 2002 to July 3rd, 2008

just say "no way" to the spadina expressway

just say "no way" to the spadina expressway
12 minute film collaboration with director David MacKay 1970

early fusillade

early fusillade
"My approach to any question?
To refuse to have a fixed viewpoint."

RIGHT WINGER FOR THE ' WINNIPEG SCHOOL '

RIGHT WINGER FOR THE ' WINNIPEG SCHOOL '
Shooting from the lip :
" There's a face off in the corner ! " ...
" OMG ! Whose is it ? "

On Aphorism

On Aphorism
" Aphorisms representing a knowledge broken, do invite men to inquire farther; whereas Methods, carrying the show of a total, do secure men, as if they were at farthest."

boom !

BababadalgharaghtakamminarronnkonnbronntonnerronntuonnthunntrovarrhounawnskawntoohoohoordenenthurnukPerkodhuskurunbarggruauyagokgorlayorgromgremmitghundhurthrumathunaradidillifaititillibumullunukkununKlikkaklakkaklaskaklopatzklatschabattacreppycrottygraddaghsemmihsammihnouithappluddyappladdypkonpkotBladyughfoulmoecklenburgwhurawhorascortastrumpapornanennykocksapastippatappatupperstrippuckputtanachThingcrooklyexineverypasturesixdixlikencehimaroundhersthemaggerbykinkinkankanwithdownmindlookingatedLukkedoerendunandurraskewdylooshoofermoyportertooryzooysphalnabortansporthaokansakroidverjkapakkapukBothallchoractorschumminaroundgansumuminarumdrumstrumtruminahumptadumpwaultopoofoolooderamaunsturnupPappappapparrassannuaragheallachnatullaghmonganmacmacmacwhackfalltherdebblenonthedubblandaddydoodledHusstenhasstencaffincoffintussemtossemdamandamnacosaghcusaghhobixhatouxpeswchbechoscashlcarcarcaractUllhodturdenweirmudgaardgringnirurdrmolnirfenrirlukkilokkibaugimandodrrerinsurtkrinmgernrackinarockar

using your noodle !


Orion of the Orgiasts, Meereschal MacMuhun, the Ipse dadden, product of the extremes giving quotidients to our means...

McLuhan = " Applied Joyce "

McLuhan = " Applied Joyce "
" Listening to the simultaneous messages of Dublin, James Joyce released the greatest flood of oral linguistic music that was ever manipulated into art. «The prouts who will invent a writirig there ultimately is the poeta, still more learned, who discovered the raiding there originally. That's the point of eschatology our book of kills reaches for now in soandso many counterpoint words. What can't be coded can be decorded if an ear aye sieze what no eye ere grieved for. Now, the doctrine obtains, we have occasioning cause causing effects and affects occasionally recausing altereffects. Joyce is, in the «Wake,» making his own Altamira cave drawings of the entire history of the human mind, in terms of its basic gestures and postures during all the phases of human culture and technology. As his title indicates, he saw that the wake of human progress can disappear again into the night of sacral or auditory man. The Finn cycle of tribal institutions can return in the electric age, but if again, then let's make it a wake or awake or both, Joyce could see no advantage in our remaining locked up in each cultural cycle as in a trance or dream. He discovered the means of living simultaneously in all cultural modes while quite conscious."

Joyce = " Applied Aquinas "

Joyce = " Applied Aquinas "
Standard Aristotelian/Thomistic doctrine:
the USER of any medium is the CONTENT; in the same way human consciousness is an analogical mirror.

Prairie Post Modern | PARA MODERN ?

Prairie Post Modern | PARA MODERN ?
" Understanding always requires a multidimensional approach and should always include humour."

KELVIN : Cherry + Grey

KELVIN : Cherry + Grey
Home of the Clippers

CODEBOOK

CODEBOOK
" Media are make-happen rather than make-aware agents."

$1,600 Grant

$1,600 Grant
$1,600 Grant from IODE enabled Marshall to study at Cambridge.

global village idiot

global village idiot
The Situationist Guy Debord wrote of McLuhan that he was "the spectacle's first apologist, who had seemed to be the most convinced imbecile of the century."

PAGE 119

PAGE 119
" The electronic age ... angelizes man, disembodies him. Turns him into software."

PORTRAIT OF AN ARTIST

PORTRAIT OF AN ARTIST
" I am solving my own problems parabolically by tackling yours ..."
McLuhan letter to Wyndham Lewis

FUTURE MEMORY : The Keys to. Given !

FUTURE MEMORY : The Keys to. Given !
" It's a poor sort of memory that only works backwards."